Meta & Google Ads Campaign Manager | Service Business Lead-Gen | Remote Better Brands has helped to generate tens of millions of dollars in revenue for service-based businesses, all while building stronger brands and generating real trust at scale through storytelling-led marketing. Our approach is built around a easy philosophy: We help businesses uncover what makes them different, communicate that through compelling content and turn it into campaigns that generate qualified leads and measurable revenue. We combine storytelling, video production, conversion-focused landing pages, Meta and Google advertising, and reliable measurement. We're looking for an experienced Campaign Manager who can help us deliver exceptional results for our growing portfolio of service-based business clients. www.betterbrandscollective.com The Role You’ll be responsible for helping build, launch, manage and optimise lead generation campaigns across Meta Ads and Google Ads for selected Better Brands clients. These include: Growth Partnership clients: Businesses where we build and continuously optimise their marketing and customer acquisition systems. Foundations Campaign clients: Businesses where we establish their initial campaigns, conversion tracking and lead generation infrastructure before handing the system over. This is a hands-on role. We're not looking for someone who simply delegates work, launches advertisements or produces reports. We're looking for someone who understands the complete customer acquisition process and knows how to improve it. Your primary objective is to consistently generate qualified leads at a commercially viable cost, with a clear understanding of whether those leads are turning into real customers.

Key Responsibilities
1. Meta & Google Ads Management Build,



launch and optimise lead generation campaigns across Meta Ads and Google Ads. Develop campaign structures, audiences, targeting and budgets suited to each client's objectives. Work with our creative team to identify strong advertising angles, messaging and creative requirements. Regularly monitor performance and make informed optimisation decisions. Identify opportunities to improve lead volume, cost per qualified lead and conversion quality. 2. Conversion Tracking & Technical Setup Implement and troubleshoot conversion tracking across websites, landing pages and advertising platforms. Work confidently with Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel and Conversions API (CAPI). Understand and implement server-side tracking, including platforms such as Stape.io. Configure relevant Google Ads conversions and appropriate enhanced conversion tracking. Test and validate lead events, form submissions and other conversion actions. Ensure lead generation campaigns are measurable, reliable and properly attributed. Ideally, have hands-on experience personally building, publishing and launching conversion-focused landing pages as part of Meta and Google Ads campaigns. Be comfortable using website builders such as Wix Studio, WordPress or similar platforms. Understand how messaging, user experience, calls to action and lead forms influence conversion rates. Connect landing pages to appropriate conversion tracking,



lead capture and CRM systems. Identify conversion issues and implement or recommend practical improvements. Collaborate with our creative team on page structure, messaging and design where required. Develop a practical understanding of each client's business, ideal customer, services and commercial goals. Translate those insights into appropriate campaign strategies. Participate in selected client onboarding and strategy discussions where required. Communicate professionally, confidently and effectively with clients, explaining campaign performance, recommendations and technical information in a clear, approachable manner. Monitor lead quality, not just lead volume, and use client feedback to improve campaign performance. Maintain clear campaign records and communicate meaningful results, insights and next steps to the Better Brands team. Essential Experience & Skills We’re specifically looking for someone who can demonstrate: Proven experience running both Meta and Google Ads campaigns for service-based businesses. Tangible examples of generating qualified leads at a commercially viable cost. Strong knowledge of Google Ads Search campaigns and Meta lead generation campaigns. Hands-on technical experience with GTM, GA4, Meta Pixel, CAPI and server-side conversion tracking. Familiarity with Stape.io or comparable server-side tracking solutions. The ability to troubleshoot conversion events, tracking discrepancies and attribution issues. An understanding of landing-page conversion optimisation and customer acquisition economics. Excellent client communication skills, including the ability to confidently discuss performance, explain strategy, manage expectations and build profess

📌 Meta & Google Ads Campaign Manager | Service Business Lead-Gen | Remote (Townsville)
🏢 Better Brands Collective
📍 Townsville