Manager, Content Marketing - ( 260000P5 )

Description

Manager, Content Marketing

Your Opportunity

Are you ready to work alongside talented, creative colleagues, make a meaningful impact in your community, and build your career? Meet Stantec. Ranked among the world’s most sustainable companies, we’re known for delivering some of the most exciting and cutting-edge projects across the globe with the strength of more than 34,000 team members. And we want you on our team.

This role leads Stantec’s enterprise-wide content marketing capability, setting the strategy, operating model and editorial direction for how priority stories, expertise and perspectives are identified, developed and brought to life. Combining strategic content leadership, editorial judgement and commercial thinking, you’ll create audience value, strengthen Stantec’s brand and reputation, and support business growth. Working across a complex global organisation, you’ll partner with senior business and marketing leaders and teams across Brand, PR, Creative, Performance Marketing and Digital Operations to shape high-impact content and build a strong, scalable content capability.

Reporting to the Senior Director of Marketing and Digital, some of the activities you’ll focus your energy on include, but are not limited to:

Strategy & Direction

- Set and lead the enterprise content marketing strategy, aligning content priorities with brand, reputation, audience and business objectives.
- Translate enterprise, regional, business line and sector priorities into a transparent and prioritised content agenda.
- Act as a trusted strategic advisor to senior marketing and business leaders,



influencing priorities and shaping high-value content programmes.

Storytelling & Editorial

- Lead an audience-led, story-first approach to identifying, assessing and developing compelling stories across Stantec’s people, projects, expertise, research and market perspectives.
- Lead the development of content propositions, narrative frameworks, thought leadership and high-profile editorial programmes.
- Serve as the senior editorial authority for strategically important content, setting standards for quality, accuracy and brand consistency.

Operating Model & Partnerships

- Establish the operating model, governance, standards and workflows required to deliver high-quality content efficiently and at scale.
- Lead prioritisation and resource allocation, applying strong editorial and commercial judgement to focus investment on the highest-value opportunities.
- Partner with Performance Marketing, Digital Operations, PR and Creative to strengthen content planning, activation, amplification and performance.

Leadership & Change

- Lead, develop and inspire a high-performing specialist team, building capability through coaching and development.




- Build strong partnerships with senior stakeholders across the organisation and contribute as a member of the Enterprise Digital Marketing leadership team.
- Manage priorities, resources, budgets and external partners, and lead continuous improvement and change in content marketing practices across a complex global organisation.

Your Capabilities and Credentials

- Outstanding editorial judgement with exceptional writing, editing, interviewing and storytelling skills.
- Robust strategic and commercial thinking, with the ability to connect content decisions to audience and business value.
- Deep understanding of contemporary content marketing, editorial strategy and digital storytelling.
- Strong people leadership, stakeholder management, prioritisation and influencing skills.
- Proven ability to advise, influence and constructively challenge senior leaders and build alignment across a matrixed organisation.
- Ability to navigate ambiguity, competing priorities and complex business needs while maintaining clear strategic direction.
- Ability to build scalable processes and ways of working while preserving creativity and editorial quality.
- Working knowledge of SEO, audience insights, content performance and the responsible use of AI in content workflows.
- Strong change leadership skills with a focus on collaboration, accountability and continuous improvement.

Education and Experience

- Degree or equivalent experience in marketing, communications, journalism, English, content strategy or a related discipline.
- 10 years of progressive experience in content marketing, editorial, journalism, communications or a related discipline, ideally within a comple

📌 Manager, Content Marketing (Australia)
🏢 Stantec
📍 Australia