Lyka is an Australian founded pet wellness company that‘s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we'Ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We'Ve on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world's most sustainable pet wellness company, we'Ve putting pets and our planet first - one bowl at a time.

Today, we are proud to share we'Ve served over 100 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 250+ pet-obsessed people, and we'Ve continuing to grow (yes, looking at you). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet's wellbeing.

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they'Ve getting sicker earlier. They'Ve dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That'Ve where we come in.

At Lyka, we take a preventative,



holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don'Ve stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it'Ve not just about living longer, but living well too.

Lyka's mission is to set the new standard in pet nutrition so dogs and cats thrive into their 20s.

The Role

The Senior Lifecycle Marketing Manager sits at the intersection of Marketing, Growth and CX. You will lead a team of four, owning the strategy end‑to‑end for the Lifecycle team.

What you'll do:

- Own the strategy, roadmap and performance of Lifecycle Marketing across the full customer journey, from lead conversion to loyalty and referrals
- Lead and develop the Lifecycle team of 4, across D2C and Partnerships
- Partner with Growth, CX, Product & Data teams to align lifecycle activity with wider business goals
- Own our Customer Engagement platform, supporting our Marketing Automation Lead to govern standards, deliverability, best practice and innovation
- Be the domain expert, keeping up to date with industry and technology best practice, defining our future Lifecycle tech roadmap and enhancing capability
- Foster a culture of innovation, testing,



measurement and insight‑led improvement
- Live and work in accordance with Lyka's values and principles at the workplace

Lyka is an Australian founded pet wellness company that‘s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they'Ve getting sicker earlier. They'Ve dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That'Ve where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and workplace of each individual animal.

We don'Ve stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it'Ve not just about living longer, but living well too.

Lyka's mission is to set the new standard in pet nutrition so dogs and cats thrive into their 20s.

The Role

The Senior Lifecycle Marketing Manager sits at the intersection of Marketing, Growth and CX. You will lead a team of four, owning the strategy end‑to‑end for the Lifecycle team.

What you'll do:

- Own the strategy, roadmap and performance of Lifecycle Marketing across the full customer journey, from lead

📌 Senior Lifecycle Marketing Manager (Australia)
🏢 Lyka
📍 Australia