12 Nov
|
Motor Trade Association SA/NT
|
Australia
12 Nov
Motor Trade Association SA/NT
Australia
$90,000 to $100,000 + super, based on experience
About Us
The Motor Trade Association SA/NT (MTA) is the peak body representing the automotive retail, service and repair industry in South Australia and the Northern Territory. Our 1,300 members span publicly listed vehicle dealerships, through to independent mechanical repair workshops, service stations and automotive dismantlers. Our registered training organisation (RTO) and group training organisation (GTO), MTA Training and Employment, is a trusted leader training more than 1,100 apprentices and directly employing more than 450. Guided by core values of Teamwork, Achievement, Accountability, Respect, Excellence, and Safety, we proudly champion the automotive industry in SA and NT.
About the Role
The Senior Communications Advisor is responsible for elevating the MTA's brand reputation and engaging and influencing diverse audiences and stakeholders through effective, consistent and tailored messaging. Reporting to the Marketing Manager, the role plans, creates and delivers creative concepts, communication campaigns and content series for the MTA's communication pillars and business units, supported by digital, print and event content as part of the MTA's integrated marketing efforts.
What You Will Do
- Develop creative concepts, key messages and integrated communication campaigns for each MTA communication pillar and business unit, including RTO, GTO and Membership.
- Plan and deliver school leaver, apprentice recruitment, host employer and membership campaigns with clear objectives, audiences, channels, timelines and success measures.
- Build campaign funnels from awareness to conversion, with clear calls to action linked to relevant website,
apply and join pages and tools such as the Trade Match quiz.
- Plan, write and manage internal and external communications, including landing pages, FAQs, promotional emails, newsletters, campaign emails, captions, scripts, headlines and platform specific messaging.
- Maintain the content calendar, schedule and publish content, monitor channels, respond to comments and messages, and use performance insights to improve reach and engagement.
- Lead content development and project manage the biannual Future Automotive and Motor Trade magazines, while keeping the MTA website and intranet accurate, relevant and up to date.
- Plan and deliver content for MTA events and activities, including pre event promotion, live coverage and follow up, and create stories featuring ambassadors, graduates, award winners, members, host employers and sponsors.
- Develop creative briefs and coordinate contributors, agencies and internal stakeholders to ensure campaign assets are on brief, on brand, approved and delivered on time.
- Support marketing operations through campaign tracking, project management, stakeholder updates, content and consent gathering, brand asset management, performance reporting and continuous improvement.
What You Will Bring
- A degree or diploma in communications, marketing,
digital media or a related field, or equivalent demonstrated experience.
- Experience in a communications, content or digital marketing role, including creating content and campaigns for social media and other digital channels, and managing social media accounts.
- Creative thinking and excellent written communication skills, including the ability to develop campaign concepts and write captions, scripts and copy for different audiences and platforms.
- The ability to tailor messages and tone for diverse audiences and translate complex or technical content into clear, accessible language.
- Strong interpersonal, planning and organisation skills, with the ability to work collaboratively, manage diverse workloads and meet tight timeframes.
- Attention to detail, a commitment to brand consistency, and analytical skills to interpret performance data and act on insights.
- A proactive, adaptable and outcome focused approach, with initiative, drive and a commitment to continuous improvement.
- Intermediate to advanced skills in Microsoft Word, Excel and PowerPoint, together with working knowledge of major social media platforms and their business tools.
- Experience with social media scheduling, email marketing, project management, basic photo or video editing, external agencies or the automotive industry will be highly regarded.
Why Join Us
- Supportive Environment: Benefit from a culture that encourages growth and provides support to help you succeed.
- Free on-site parking
- Employee Discounts and Benefits Platform: Access exclusive discounts and savings through our Reward Gateway partners
📌 Senior Communications Advisor (Australia)
🏢 Motor Trade Association SA/NT
📍 Australia