Performance Marketing Manager Meta & Google Ads

Help Scale One of Australia’s Fastest-Growing Supplement Brands

Hercules Supplements is an Australian-owned health and fitness brand that has grown from a family garage operation into an established e-commerce business serving over 500,000 customers.

We’re looking for an experienced and results-driven Performance Marketing Manager to take ownership of our paid advertising campaigns across Meta and Google.

This is a hands-on role for someone who loves digital advertising, understands e-commerce and knows how to scale campaigns while maintaining profitability.

You’ll work closely with our founder and in-house creative team to identify growth opportunities, test new ideas and drive measurable results.

What You’ll Be Doing

Paid Advertising Management

Manage and optimise Meta Ads (Facebook and Instagram), Google Ads campaigns. TikTok ads and emerging channels.

Oversee daily campaign performance, budgets, bidding and optimisation.

Scale advertising spend while maintaining profitable customer acquisition.

Build, launch and manage acquisition and retargeting campaigns.

Develop advertising strategies for new product launches, promotions and major sales events.

Continuously identify opportunities to improve campaign performance.

Work closely with our in-house creative team to develop high-performing creatives.

Identify winning creative concepts, hooks, messaging and formats.

Manage ongoing creative testing across UGC, video and static advertising.

Provide creative briefs informed by campaign performance and customer insights.

Test new audiences, offers and landing pages to improve conversion rates.

Performance Analysis & Reporting

Monitor key metrics including ROAS, CAC, MER, CPA and conversion rates.

Analyse campaign data to identify opportunities and areas for improvement.

Prepare regular performance reports and communicate key insights.





Monitor advertising attribution and conversion tracking.

Assist with budget forecasting and campaign planning.

Use data to make informed decisions about campaign optimisation and scaling.

About You

We’re looking for someone who is analytical, commercially minded and genuinely enjoys the process of making advertising campaigns perform better.

What we’re looking for

3+ years of hands-on experience managing Meta Ads and Google Ads.

Experience managing and optimising substantial advertising budgets.

Strong understanding of performance metrics, attribution and customer acquisition.

Experience with campaign scaling, creative testing and audience strategies.

Solid analytical skills and confidence interpreting advertising data.

Experience working with Shopify, GA4 and advertising reporting tools.

Ability to work independently, take initiative and manage multiple campaigns simultaneously.

Bonus Points For

Experience in supplements, health, fitness, beauty or other DTC industries.

Experience managing six-figure monthly advertising budgets.

Knowledge of conversion rate optimisation (CRO).

Experience with subscription-based e-commerce brands.

Familiarity with Meta Conversions API and advanced tracking solutions.

Why Join Hercules Supplements?

We’re an ambitious Australian brand with an established customer base, exciting new products and significant opportunities for growth.

You’ll have the chance to:

Take ownership of Meta and Google advertising performance.

Work directly with our founder and in-house creative team.

Have your ideas heard, tested and implemented.

Work in a fast-moving environment where decisions are made quickly.

Play an important role in growing a recognised Australian supplement brand.

We’re a team that values initiative, creativity and results. We want someone who’s excited to test new ideas, challenge existing strategies and continuously improve performance.

📌 Performance Marketing Manager (Australia)
🏢 Hercules Supplements AUST
📍 Australia