We work with many of Australia's and New Zealand's best-known charities, helping them better understand their supporters so they can raise more money and create better supporter experiences.

This role helps more charities discover and benefit from that work. You'll coordinate content, webinars, events, website updates and email marketing, while also supporting lead generation and sales administration.

You'll start by learning our clients, services and marketing approach while working alongside our digital marketing agency as they establish our marketing foundations. As your confidence and capability grow, you'll take increasing ownership of our content, campaigns and events.

You'll work closely with our Director, Senior Consultant, Client Success Manager and wider team. We're a small business, so you'll quickly gain exposure to every part of the organisation and see the impact of your work.

Key Responsibilities

Our new website will be ready when you start, and you will build and send our email campaigns from day one. Over your first six months, our digital marketing agency will set up the rest of our marketing foundations: positioning, email automation and always-on lead generation. You will work alongside them, learn how it all fits together, and take over the day-to-day from around six months.

1. Content and Thought Leadership

- Run our content plan: work with the Director and Senior Consultant to schedule blogs, prepare briefs, and hold us accountable for getting them written and published
- Edit, format and publish our blogs, the heart of our thought leadership, then promote each one across LinkedIn, email and the website
- Run our LinkedIn company page: schedule, post and track,



and support the Director and Senior Consultant with their own posts
- Repurpose each piece across channels, such as case studies, short explainers, newsletters and social posts, using our AI tools and templates
- Produce brand-aligned visual assets using a mix of Canva and Claude Design, and apply our refreshed messaging consistently across every touchpoint
- From around twelve months, start drafting content yourself, supported by AI tools we build together

2. Video and Training Content

- Record screen-share videos of our app for training and promotion
- Help us build the training bank for our app: map what is needed, plan it, and hold us accountable for creating it
- Advise on what good video and learning content looks like: format, length, structure, and what keeps people watching to the end
- Coordinate the practical side: scheduling recordings, captions, uploading and keeping the library organised
- Turn webinars and longer content into short video clips for LinkedIn and email

3. Website, Email and CRM

- Maintain our new website and keep it up to date: recent blogs, services, case studies, events and team updates
- Work alongside our agency, then take increasing ownership of improving website conversion: test and refine landing pages, calls to action and enquiry forms to turn more visitors into qualified sales leads
- Manage website analytics,



and report on what is working and what to improve
- Build and send our email campaigns from the start, through our marketing automation platform: newsletters, webinar invitations and announcements
- Manage our new email platform: keep contact data clean, maintain clear segmentation, and make sure each audience gets the right communication mix
- Oversee subscription reminders and follow-ups from our app, and monitor our organisational email address
- From around six months, build warming journeys that nurture contacts over time with our content

4. Webinars, Events and Conferences

- Keep our webinar program on track: plan the calendar with the Director and Senior Consultant, who create the content
- Learn how to set up and run our webinars: registrations, speaker communications, run-sheets, recordings and follow-up
- Promote webinars across LinkedIn, email and the website
- Keep a calendar of sector events, awards and conferences, and recommend where we should speak, sponsor, exhibit or attend
- Coordinate submissions, collateral and promotion, ensuring contacts are captured and followed up in the CRM.
- Shadow the agency as they set up always-on lead generation and paid campaigns on LinkedIn and Google, then take over day-to-day management from around six months
- Keep landing pages and gated content fresh, so interest turns into enquiries
- Track performance across blogs, LinkedIn, paid, website (Google Analytics) and email, and provide recommendations
- Bring a monthly growth snapshot to the team: leads, conversion, engagement and what we are learning

6. Sales Administration: From Around Three Months

- Make le

📌 Marketing Coordinator (Australia)
🏢 Ignte
📍 Australia