Great People Work Here.Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Job Purpose

The Demand Planner is responsible for developing and communicating an accurate, evidence-based view of demand and facilitating the cross-functional conversations required to align the business behind it.

Working collaboratively with Sales, Finance, Category, Marketing and Supply Planning, the Demand Planner translates commercial strategy, customer activity and category insights into a transparent and aligned demand plan that supports effective decision-making. The role also represents Demand Planning in customer-facing forecast collaboration, partnering directly with retailers to align forecasts, review scan and point-of-sale performance, and translate emerging customer insights back into the demand plan.

The Demand Planner plays a central role in the Integrated Business Planning process and owns the monthly Volume Review, ensuring changes, risks, opportunities and forecast assumptions are clearly understood and appropriately challenged. As the Planning lead within Commercial Review, the role connects commercial decisions and customer plans to their volume, value and supply implications.

As the business evolves toward more insight-led demand planning,



the Demand Planner will help lead the transition from forecast administration to forecast interpretation and decision support. This includes supporting the adoption of machine learning-enabled forecasting, applying commercial context to system-generated outputs, challenging assumptions and translating insights into clear recommendations that drive continuous improvement and better business decisions.

Role Outcomes

- A robust and unbiased consensus demand forecast across the agreed horizon.
- Effective business rhythm forums that support and drive decisions and accountable actions.
- Commercial strategy translated into clear volume, phasing, value and supply implications.
- Forecast MAPA at or above 85% and Bias within ±5%, sustained across the year.
- Timely identification and escalation of material risks, opportunities and decisions.
- Stock-at-risk and write-off exposure identified early, with clearance actions agreed and owned in partnership with Supply Planning

Key Responsibilities

- Develop and maintain the baseline and promotional customer and product demand forecast across a rolling 24-month planning horizon.
- Own the preparation, facilitation, decision capture and continuous improvement of the monthly Volume Review process, including volume concessions and reporting.




- Act as the Demand Planning lead within Commercial Review, ensuring customer and commercial plans are reflected accurately in the demand forecast
- Monitor forecast accuracy, bias and stability, identifying root causes of variance and driving corrective actions
- Maintain visibility of material business risks and opportunities, developing demand scenarios to support decision-making.
- Partner with Supply Planning to communicate demand changes, priorities and constraints, and provide demand input into S&OE; processes.
- Lead forecast collaboration with customers and represent Demand Planning in retailer planning forums. Use retailer forecasts, scan data and point-of-sale insights to improve forecast quality.
- Maintain promotional forecasts and ensure new products, delists and range changes are accurately reflected in demand plans.
- Review stock-at-risk positions and coordinate clearance strategies with Sales, Customer Service and Supply Planning.
- Manage demand planning reports, forecasting models and planning system data to support business decision-making.
- Drive improvements in demand planning processes, governance, reporting, systems and organisational capability.

Reporting to the Demand & Supply Manager, the Demand Planner is empowered to:

- Represent Demand Planning in relevant business forums and discussions.
- Facilitate the Volume Review process and recommend the consensus demand position.
- Challenge assumptions made by Sales, Marketing, Finance, Category teams, customers and external stakehold

📌 Demand Planner (Melbourne)
🏢 Twinings
📍 Melbourne