Ready to make your mark on a growing SaaS brand? As our Marketing Specialist, you’ll bring iD4me’s brand to life through campaigns across email, social, paid digital, PR, webinars and industry events. You’ll take ideas from brief to launch in a fast-paced setting, and the results will show in the numbers. You’ll help shape our brand direction and work closely with Product, Sales, Customer Success and creative partners, keeping our story consistent and helping grow our pipeline.

Benefits

- High autonomy with the ability to own problems end-to-end
- A supportive and inclusive team culture, with regular fun activities in the office

ID4ME PTY LTD

Ready to make your mark on a growing SaaS brand? As our Marketing Specialist, you’ll bring iD4me’s brand to life through campaigns across email, social, paid digital, PR, webinars and industry events. You’ll take ideas from brief to launch in a fast-paced environment, and the results will show in the numbers. You’ll help shape our brand direction and work closely with Product, Sales, Customer Success and creative partners, keeping our story consistent and helping grow our pipeline.

Benefits

- Flexible working
- High autonomy with the ability to own problems end-to-end
- A supportive and inclusive team culture, with regular fun activities in the office

Task & responsibilities

Brand and Marketing Campaigns

- Plans and delivers multi-channel campaigns across email, social media, paid digital, PR and webinars, in line with the marketing plan agreed with the Senior Marketing Manager and Chief Revenue Officer.
- Manages day-to-day campaign execution by creating project timelines, allocating tasks, tracking dependencies and resolving issues within delegated authority, escalating material risks to the Senior Marketing Manager or Chief Revenue Officer.
- Leads collaboration with product and sales teams to align campaign messaging to audience segments and sales enablement needs
- Develops creative briefs for designers, videographers, and copywriters, ensuring outputs meet messaging goals and visual standards




- Manages relationships with external agencies such as videographers, designers and copywriters, including scope, quality, and timelines to deliver high-quality creative assets
- Executes go-to-market brand activity for product launches, webinars, sales campaigns, and customer engagement programs
- Develops and owns campaign quality assurance processes, including link testing, cross-platform consistency and proofing against the brand style guide

Content and Channel Strategy

- Executes the content strategy and owns content calendars across channels such as LinkedIn, Meta, YouTube, and emerging platforms to increase engagement and follower growth
- Briefs and reviews social content to increase reach and relevance
- Oversees day-to-day community management and builds relationships that strengthen ID4Me’s online brand presence
- Create content that educates, inspires, and converts – including blogs, posts, videos, and customer stories
- Develops campaign assets such as case studies, email sequences and thought-leadership content
- Monitors brand mentions and community sentiment, using insights to refine content and communication strategies
- Researches competitors’ content strategies and develops methods and strategies to improve differentiation and value

Lifecycle Marketing, Website and HubSpot Performance

- Manages website content via HubSpot CRM, ensuring accuracy and applying SEO best practices
- Designs and builds landing pages, forms, and workflows in HubSpot to optimise lead capture and conversion
- Develops and executes email and lifecycle marketing campaigns, including newsletters, nurture sequences and product announcements, while monitoring deliverability, open rates, and click-through performance
- Ensures UTM tagging, campaign tracking and attribution are set up correctly across all digital assets

PR, Industry Presence and Events

- Manage logistics and promotion for webinars, virtual events, and partner campaigns, and runs webinars and product education sessions
- End-to-end event management for flagship in-person industry events, including planning, setup, on-the-day delivery an

📌 Marketing Specialist (Melbourne)
🏢 Financial Controller
📍 Melbourne