Purpose

The Head of Growth & Acquisition is accountable for identifying, creating and delivering the growth opportunities required to achieve Bupa Health Insurance's policy growth, revenue growth and profit growth ambitions. Reporting to the General Manager, the role leads the growth agenda across customer segments, products, channels, propositions, partnerships and health engagement opportunities.

The role is accountable for finding where future growth will come from, converting opportunities into commercial outcomes and mobilising the organisation to pursue the opportunities with the greatest customer and financial value. This includes responsibility for growth in strategic customer objectives including utilisation of Health Services, Digital Health, new health propositions and Blua active users in support of Bupa's strategy to move from payer to health partner.

The role brings together commercial leadership, customer insight, growth strategy and execution discipline to create a continuous pipeline of growth opportunities and ensure organisational effort remains focused on the highest-value growth opportunities available to the business.

This is a senior leadership role requiring exceptional commercial judgement, growth instincts, analytical capability and executive influence. The role must proactively identify emerging growth opportunities, anticipate market shifts, challenge conventional thinking and create new pathways for growth ahead of competitors.

The role acts as the enterprise growth leader, aligning teams behind growth opportunities, accelerating decision-making,



removing barriers to execution and ensuring opportunities are converted into sustainable customer, revenue and profit growth.

What You'll Be Responsible For

Growth Opportunity Identification and Ownership

- Own the Health Insurance growth agenda and the achievement of policy growth, revenue growth and profit growth outcomes.
- Continuously identify, develop and commercialise new sources of growth across acquisition, propositions, channels, partnerships and health engagement pathways.
- Build and maintain a portfolio of growth opportunities capable of delivering future customer and commercial growth.
- Quantify, prioritise and rank growth opportunities based on customer impact, commercial value, strategic alignment and feasibility.
- Identify emerging customer, market and competitive opportunities before they become mainstream.

Growth Strategy and Commercial Mobilisation

- Translate growth opportunities into clear commercial strategies, priorities and action plans.
- Mobilise cross-functional teams to pursue and deliver growth opportunities.
- Actively redirect investment, resources and organisational focus towards the opportunities with the highest growth potential.




- Drive prioritisation and trade-off decisions to ensure focus remains on the most valuable opportunities.

Commercial Value Creation and P&L; Growth

- Drive growth outcomes across policyholders, revenue, profit and customer value.
- Assess the value and viability of growth initiatives, propositions, investments and partnerships.
- Develop business cases, investment recommendations and commercial growth strategies.
- Ensure growth initiatives deliver sustainable commercial returns.
- Partner with Finance and business leaders to maximise growth performance and value creation.
- Balance short-term growth opportunities with long-term enterprise value.

Health Ecosystem and Customer Engagement Growth

- Own growth strategies for Health Services participation, Digital Health engagement, recent health propositions and Blua active users.
- Identify opportunities to deepen customer engagement across Bupa's health ecosystem.
- Partner with Health Services, Product, Digital and customer teams to accelerate adoption and participation.
- Determine where health engagement can create the greatest customer and commercial value.

Offer, Proposition and Acquisition Growth

- Lead commercial assessment of acquisition strategies, offers, propositions and growth initiatives.
- Determine where offers, propositions and partnerships can create the greatest growth value.
- Partner with Product, Pricing, Marketing, Digital and Distribution teams to maximise acquisition performance.
- Dr

📌 Head of Growth and Acquisition Melbourne, Victoria
🏢 Bupa Australia
📍 Melbourne