Content And Campaign Marketing Specialist APAC

Every school we work with carries a serious responsibility: keeping children safe and thriving in their online lives. This role helps more schools across Australia, New Zealand and East Asia find the practical support they need to do that well. The campaigns you build reach principals, wellbeing leaders and ICT teams when they are looking for help, so your work connects directly to safer, more confident learning for students.

This role plans and delivers integrated B2B campaigns that build awareness, engage schools and generate qualified leads across Australia, New Zealand and East Asia. The role creates the campaigns and content that drive our regional MQL target, covering current business and cross-sell into existing schools, and supports our expansion into international schools in East Asia.

AI is central to how this person works, but it is never the whole answer. AI handles the speed: researching audiences, drafting and adapting content, testing variations and turning results into improvements. The creativity and human understanding are yours: knowing what a principal is worried about at the end of term, what an ICT manager needs to hear before they change providers, and which idea will make a busy school leader stop and pay attention. The role combines campaign ownership with hands‑on execution, working closely with the Marketing Director, Marketing Manager, sales and shared creative resources.

Here’s how you’ll do it:

Campaigns

- Deliver our demand generation strategy across Australia, New Zealand and East Asia,



producing the campaigns and content that drive the regional MQL target across new business and cross-sell into existing schools, and helping us improve what works over time.
- Combine analytical thinking with storytelling to identify and engage the right schools and decision makers, rather than simply flooding the top of the funnel.
- Plan and execute lead generation campaigns across email, webinars, content, social and paid channels, aligned with regional priorities, school calendars and agreed budgets.
- Build nurture journeys and conversion opportunities that help schools move from initial interest to a meaningful sales conversation.
- Create cross-sell and onboarding campaigns and content for existing schools, working with Account Management.
- Support entry into East Asian markets by adapting campaigns for international school audiences and building familiarity and trust in Linewize.
- Support events led by the Marketing Manager, including pre-event campaigns, on-the-day support and post-event lead follow-up.

Content

- Turn technical topics into clear emails, landing pages and LinkedIn content that school leaders and ICT teams want to read and share.
- Ramp up content marketing and social media:



plan and create regular content for LinkedIn and other social channels, including short-form video, that builds brand presence and engagement with school leaders, and write landing page and blog content optimised for SEO and AEO so schools find us in Google and AI answer engines.
- Develop a strong understanding of our products, school decision makers and buying journeys. Turn customer needs into clear messages and relevant offers.
- Write campaign copy and briefs, and work with design and regional colleagues to adapt existing assets and develop new materials.
- Produce sales enablement assets such as one-pagers, email templates and presentations for sellers.

AI and campaign improvement

- Bring the creative idea and the human insight that AI cannot: original campaign concepts, a clear point of view, and messages grounded in real conversations with schools, sales and customers.
- Build repeatable AI workflows for audience research, content development, campaign variations and analysis, helping a small team deliver across markets.
- Investigate and test new tactics, formats and channels, and bring fresh ideas to each campaign. Review AI outputs for accuracy, brand voice and audience relevance, and follow company data and privacy requirements.

Cross-team collaboration and performance

- Work with sales on lead quality, campaign follow-up and conversion, using feedback to improve targeting and messaging.
- Partner with the Marketing Manager on HubSpot campaign builds, segmentation, automation and tracking. The Ma

📌 Content And Campaign Marketing Specialist APAC (Sydney)
🏢 Family ZONE Cyber Safety
📍 Sydney