Head of Marketing, Partnerships and Programs

The position provides leadership across three interconnected areas: strengthening the Gymnastics NSW brand and market presence; developing sponsorship, partnerships and diversified revenue opportunities; and growing participation through the development, promotion and delivery of gymnastics programs and resources.

A key focus of the role is to identify and capitalise on opportunities that increase awareness of gymnastics, attract new participants, support affiliated clubs and enhance the value of Gymnastics NSW programs, events and services.

Working collaboratively with other departments, affiliated clubs, commercial partners and external stakeholders, the position will ensure marketing, commercial and participation initiatives are aligned with the organisation's strategic objectives and contribute to the long-term growth and sustainability of gymnastics across NSW.

Key Responsibilities and Accountabilities

Marketing, Brand and Communications

Provide strategic leadership for the marketing, communications and brand activities of Gymnastics NSW, ensuring a consistent, professional and engaging presence across all platforms.

Key responsibilities include:

- Develop, implement and evaluate an integrated marketing and communications strategy aligned with the Gymnastics NSW Strategic Plan.
- Lead the positioning, development and management of the Gymnastics NSW brand, ensuring consistent application of brand identity, messaging and values.
- Oversee the organisation's digital presence, including website development, digital marketing, social media,



content creation and audience engagement.
- Develop and implement targeted marketing and promotional campaigns to increase awareness, participation, membership and engagement with gymnastics.
- Oversee media relations, public relations, corporate publications and promotional communications.
- Lead marketing and communications activities supporting Gymnastics NSW events, programs, products and strategic initiatives.
- Identify opportunities to strengthen the public profile of gymnastics, including promoting athlete achievements, community participation and the contribution of affiliated clubs.
- Monitor and evaluate campaign performance, digital engagement and brand awareness to inform future investment and activity.
- Ensure marketing and communications activities are coordinated, contemporary, accessible and responsive to the needs of the gymnastics community

Commercial Development and Strategic Partnerships

Lead the identification, development and management of commercial opportunities that generate sustainable revenue and enhance the value of Gymnastics NSW assets, programs and events.

Key responsibilities include:





- Develop and implement a commercial development strategy focused on revenue diversification and long-term financial sustainability.
- Identify, pursue and secure new sponsorships, corporate partnerships and commercial agreements.
- Establish and maintain strong relationships with existing and prospective sponsors, partners and commercial stakeholders.
- Develop compelling sponsorship proposals, partnership packages, commercial presentations and tailored benefit arrangements.
- Identify opportunities to commercialise Gymnastics NSW events, programs, digital platforms, intellectual property and other organisational assets.
- Negotiate and manage commercial arrangements to ensure financial value, strategic alignment and the delivery of agreed partnership perks.
- Develop and implement partnership servicing and activation plans to maximise sponsor engagement, retention and renewal.
- Explore new non-membership revenue opportunities through advertising, merchandise, licensing, events, products and other commercial initiatives.
- Work collaboratively with government agencies, businesses and community organisations to identify mutually beneficial strategic partnerships.
- Monitor commercial performance, maintain an active partnership pipeline and provide regular reporting on revenue outcomes and opportunities.

Membership and Participation Growth

Drive initiatives that increase awareness of gymnastics, attract new participants and support sustainable participation growth across NSW.

Key responsibilities include:

- Develop and i

📌 Head of Marketing, Partnerships and Programs (Sydney)
🏢 Gymnastics Nsw
📍 Sydney