Sydney | Full time | Australia, New Zealand & Canada

Bailey Nelson is one of Australia's high-growth success stories, delivering double-digit growth and opening more than 20 new stores each year across Australia, New Zealand and Canada. We're becoming the smarter choice in eyewear, with ambitious plans to continue growing our brand and reaching more customers.

We're a tight-knit bunch of down-to-earth people who are passionate about what we do and constantly looking for ways to improve. We believe our people are the secret to our success. The way we work together, support one another and connect with our customers is what makes Bailey Nelson special.

About the role

At Bailey Nelson, our website is our largest store, and we're looking for an experienced Ecommerce Manager & Product Owner to help us make it even better. This is an exciting opportunity to take ownership of our digital customer experience and drive commercial performance across Australia, New Zealand and Canada. Reporting into our Head of Growth you will lead our ecommerce and website strategy, with responsibility for growing online sales, increasing eye exam bookings and making it easier for customers to discover, engage with and shop Bailey Nelson.

What success looks like

- Growth in completed eye exam bookings across all three markets.
- Growth in ecommerce net sales.
- Improved conversion across the booking and ecommerce customer journeys.
- Increased organic search visibility and customer acquisition.
- Improved fulfilment performance, customer satisfaction and operational efficiency.
- You'll use data, customer insights and experimentation to continually identify opportunities and improve performance.
- You'll use data, customer insights and experimentation to continually identify opportunities and improve performance.

What you'll be responsible for

Digital discovery, SEO & AI search

- Grow Bailey Nelson's organic visibility through technical SEO, local search, content optimisation and improved website structure.




- Improve local store pages and Google Business Profiles to help customers find their nearest store and book an eye exam.
- Build visibility across non-branded search and emerging AI search platforms.
- Develop practical, engaging eye-health and product content in partnership with our optometry team.
- Monitor organic performance, AI referrals and search visibility to identify new opportunities.

Online bookings & customer experience

- Own and optimise the end-to-end online booking journey, from initial discovery through to appointment confirmation.
- Identify and remove friction across landing pages, store selection, appointment availability and booking completion.
- Improve the mobile booking experience and make it as simple as possible for customers to book an eye exam.
- Partner with retail and clinical teams to improve booking attendance and the overall customer experience.

Ecommerce trading & fulfilment

- Own ecommerce performance from product merchandising and website presentation through to checkout and conversion.
- Identify opportunities to grow online revenue, improve average order value and reduce cart abandonment.
- Oversee the end-to-end order journey, including processing, fulfilment, delivery and returns.
- Directly lead and develop the fulfilment team, driving service standards, productivity and operational performance.

Multi-market & device optimisation

- Ensure our website delivers a consistent and seamless experience across Australia, New Zealand and Canada.
- Optimise website content, navigation, speed, bookings and checkout across mobile, tablet and desktop.
- Use market and device-level insights to identify performance gaps and prioritise improvements.
- Adapt the digital experience to meet the needs of our different markets and customers.

Analytics, measurement & experimentation

- Own website performance measurement, working with analytics partners to maintain GA4 and Google Search Console.
- Connect acquisition activity to bookings, attended eye exams and ecommerce purchases.
- Understand customer behaviour across new and retur

📌 Ecommerce Manager (Australia)
🏢 Bailey Nelson
📍 Australia