National Sales Manager – FMCG / Food Distribution

Shuey Shing Pty Ltd is seeking a National Sales Manager to lead and drive our sales strategy across Australia. This is a full time position based in Thornbury, VIC 3071, offering a unique opportunity to shape the future of our sales operations on a national scale. As National Sales Manager, you will be responsible for overseeing all sales activities, building high-performing teams, and achieving ambitious revenue targets whilst maintaining the highest standards of customer satisfaction. This role is pivotal to our growth strategy and will see you working at the strategic level to expand our market presence and drive sustainable business development.

Key responsibilities

Develop and implement comprehensive national sales strategies that align with company objectives and drive revenue growth across all regions

Lead, mentor and manage regional sales teams, ensuring they are equipped with the tools, training and support needed to exceed targets

Set challenging yet achievable sales targets and KPIs, monitoring performance metrics and implementing corrective actions where necessary

Build and maintain strong relationships with key accounts and major clients, ensuring long-term partnerships and customer retention

Identify new market opportunities and develop strategies to penetrate new segments and geographic areas

Oversee the recruitment, training and professional development of sales personnel across all regions

Collaborate with marketing, product and operations teams to ensure alignment and support for sales initiatives

Prepare and present regular sales reports, forecasts and performance analysis to senior management

Establish and maintain a culture of excellence,



accountability and continuous improvement within the team

What we're looking for

Proven experience in sales management, with a track record of managing national or multi-regional sales teams

Demonstrated success in achieving and exceeding sales targets and driving revenue growth in a competitive environment

Strong leadership and people management skills, with the ability to motivate, develop and retain high-performing teams

Excellent communication and negotiation skills, with the ability to build relationships at all levels of an organisation

Strategic thinking and business acumen, with the ability to analyse market trends and identify growth opportunities

Experience in sales forecasting, pipeline management and performance metrics analysis

Bachelor's degree in business, commerce, sales or related field, or equivalent professional experience

Proficiency with CRM systems and sales management software

Experience in the manufacturing, distribution or FMCG sectors would be advantageous

Ability to communicate in Cantonese, Mandarin or Vietnamese would be highly regarded, particularly in supporting our multilingual sales team and building relationships with customers.

Apply now

If you are an experienced sales leader ready to take on a national role and drive our sales success, we would like to hear from you. Please submit your CV and a cover letter outlining your relevant experience and achievements. We look forward to hearing from you soon.

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📌 National FMCG Sales Leader — Build High-Impact Teams (Melbourne)
🏢 Shuey Shing
📍 Melbourne