Manager, Digital Marketing Operations - ( 260000P4 )

Description

Manager, Digital Marketing Operations

Your Opportunity

Are you ready to work alongside talented, creative colleagues, make a meaningful impact in your community, and build your career? Meet Stantec. Ranked among the world’s most sustainable companies, we’re known for delivering some of the most exciting and innovative projects across the globe with the strength of more than 34,000 team members. And we want you on our team.

This role leads Stantec’s enterprise digital marketing operations, setting the strategy, roadmaps, governance and operating model for the data, CRM, technology, website and operational capabilities that underpin our global digital marketing ecosystem. Leading marketing data and insight, CRM and marketing operations, and website and digital experience, you’ll set priorities and investment direction across these interconnected capabilities to enable connected, scalable, audience-led and measurable marketing. Working closely with Marketing, IT, Data and Analytics teams, you’ll own the integrated marketing technology and AI roadmap, evaluating emerging capabilities and advising where Stantec should invest, simplify or evolve its digital marketing ecosystem.

Reporting to the Senior Director of Marketing and Digital, some of the activities you’ll focus your energy on include, but are not limited to:

Data, CRM & Marketing Operations

- Define the strategy and roadmap for marketing data, reporting and insight, including the continued development of Power BI and integration of new data sources to support decision‑making.

- Set and lead Stantec’s enterprise CRM and marketing operations strategy, developing CRM, audience data, segmentation, automation and personalised marketing as core enterprise capabilities.

- Establish the governance, standards and adoption approach required to scale CRM and marketing automation across a complex global organisation.

Website, Technology & AI





- Set and own the strategy, product roadmap and investment priorities for Stantec’s enterprise website and related digital experiences, balancing audience needs, business priorities and performance insights.

- Own the enterprise marketing technology roadmap, making informed recommendations on technology investment, integration, simplification and lifecycle management.

- Set the direction for the responsible adoption of AI across marketing, identifying opportunities to improve insight, planning, personalisation, automation and efficiency.

Partnerships & Influence

- Act as the senior marketing partner to IT and development teams, translating enterprise marketing priorities into scalable technology and digital experience solutions.

- Partner with Content Marketing, Performance Marketing, IT, Data and Analytics to create connected audience and digital experiences.

- Act as a trusted advisor to senior marketing, business and technology leaders on digital capabilities, investment priorities and emerging opportunities.

Leadership & Change

- Lead, develop and inspire a high‑performing specialist team, building capability through coaching and development.

- Manage priorities, resources, budgets and external partners against strategic priorities.

- Lead the evolution, adoption and transformation of digital marketing capabilities and ways of working across a complex global and matrixed organisation.

Your Capabilities and Credentials

- Strong strategic understanding of digital marketing operations, marketing technology and data.

- Deep understanding of CRM, segmentation, marketing automation and personalised marketing.

- Robust understanding of website strategy, UX, digital analytics and digital development processes.

- Working knowledge of data integration, business intelligence, privacy and responsible AI governance.

- Strong product, roadmap, investment prioritisation and commercial decision‑making capability.

- Ability to translate complex marketing objectives into

📌 Manager, Digital Marketing Operations (Australia)
🏢 Stantec
📍 Australia