Manager, Customer Lifecycle & Membership, International Card Services (13 Month Secondment/Contract) Sydney, NSW, Australia(Hybrid) **Job Description** Reporting to the Director, Customer Lifecycle & Membership, International Card Services, you will lead the Membership Marketing team to deliver impactful, customer-centric marketing strategies that drive Card Member engagement, loyalty, retention, and billed business growth. The ideal candidate is a strategic marketer with strong leadership capabilities, a customer-first mindset, and a proven track record of delivering results in a fast-paced, highly collaborative environment. **Responsibilities** + Build the membership marketing channel strategy, with a focus on Super Premium, Loyalty, and Digital channels ensuring alignment with enterprise objectives and priorities + Leverage customer data and insights to identify segments, behaviours, and opportunities that unlock incremental billed business and long-term customer value + Lead, coach, and develop a team of four marketing professionals, fostering a high-performance and growth-oriented culture + Build team capability in campaign management, optimisation, performance measurement, and data-driven marketing practices + Oversee the development and execution of targeted, multi-channel campaigns across digital channels, personalisation and offer strategy platforms + Partner closely with Product, Analytics, Brand, Compliance, Global Marketing and Merchant teams to deliver integrated enterprise marketing initiatives + Manage channel budgets, approvals,



and operational processes to ensure team are effectively meeting compliance and risk management requirements + Own and optimise key performance metrics, including Card Member engagement, NPS, retention outcomes, loyalty metrics and marketing-driven billed business + Deliver insight-led reporting that demonstrates ROI, incremental impact, and opportunities for continuous improvement **Qualifications** + Extensive marketing experience, ideally within financial services or a highly regulated industry + Demonstrated people leadership experience, with a proven ability to coach, develop, and inspire high-performing teams + Strong strategic marketing capability, with a track record of delivering customer growth, engagement, and driving positive commercial outcomes + Exceptional stakeholder management, communication, and influencing skills across all organisational levels + Deep experience in customer segmentation, lifecycle marketing, personalisation, and data-driven decision-making + Proven success managing multi-channel campaigns and complex customer journeys + Solid analytical and commercial acumen, with experience translating insights into actionable business recommendations + Strong executive presence and confidence in presenting strategic recommendations and performance results to senior leadership **Job Info** + Job Identification 26016107 + Job Category Marketing + Posting Date 11/10/2026, 02:58 AM + Apply Before 11/20/2026, 06:00 AM + Job Schedule Full time + Locations AMEX 12 Shelley Street, Sydney, NSW, 2000, AU(Hybrid) + Career Area Marketing Return to Jobs List (https://careers.americanexpress.com/en/sites/CX_1/jobs)

📌 Manager, Customer Lifecycle & Membership, International Card Services (13 Month Secondment/Contract) (Sydney)
🏢 American Express
📍 Sydney