Packaging & POS Graphic Designer – Creative & Finished Art

Packaging & POS Graphic Designer – Creative & Finished Art

Sydney | Full-Time | Semcom Visual Communication

Create packaging and retail displays for some of Australia's leading brands.

Are you a talented Packaging Designer who loves developing creative concepts but also understands how to bring those ideas to life through to production?

Semcom is looking for a creative, technically capable Packaging & POS Graphic Designer to join our established design team.

You'll work across exciting projects for leading Health & Beauty, Healthcare, Pharmacy, Consumer Electronics and FMCG brands, developing packaging concepts, retail displays and shopper marketing campaigns that consumers see every day.

We're looking for someone who can take a project from initial creative brief through concept development, client presentation, artwork development and print production-ready execution.

About Semcom

For over 25 years, Semcom has partnered with leading Australian and international brands to deliver creative design, packaging, Point of Sale displays, print production and retail activation campaigns.

Our integrated approach brings together Creative Design, Industrial Design, Production, Procurement and Logistics, allowing us to take ideas from concept through to finished products in-store.

The Role

This is a diverse, hands-on design role combining creative thinking, packaging design, POS display design and production artwork.

You'll work closely with our Creative, Industrial Design, Client Services and Production teams to develop compelling creative solutions that are commercially effective and technically achievable.

Creative Design & Concept Development

- Develop original packaging concepts for new products, range extensions and brand refreshes.
- Create engaging Point of Sale display graphics and retail marketing campaigns.
- Interpret creative briefs and develop compelling visual solutions.
- Prepare professional concept presentations, mock-ups and realistic product renders.




- Confidently present creative ideas and design rationale to clients.
- Work collaboratively with Account Managers, Industrial Designers & Production teams to develop integrated creative solutions.
- Explore AI-powered creative tools to accelerate ideation, visualisation and concept development.

Packaging Design & Artwork Rollouts

- Develop packaging designs across multiple product formats and SKUs.
- Adapt approved master artwork across product ranges, sizes and variants.
- Apply artwork accurately to supplied packaging dielines.
- Understand packaging hierarchy, typography, colour management and brand consistency.
- Assist with finished artwork preparation, prepress checks and production-ready files.
- Work with Production teams to ensure designs meet print and manufacturing requirements.

POS Displays & Retail Activation

- Develop creative graphics for temporary and permanent Point of Sale displays.
- Apply campaign artwork to supplied structural display dielines and multiple display components.
- Collaborate with Industrial Designers to translate creative concepts into manufacturable displays.
- Prepare realistic visualisations for client presentations.
- Adapt artwork across counter units, floor displays, shelf displays, dump bins, promotional units and retail signage.
- Support artwork rollouts and final production preparation.

About You

You're a versatile designer with a strong creative portfolio and an excellent understanding of how packaging and retail displays are produced.

You enjoy developing fresh ideas, presenting your work and then ensuring the finished product looks as positive in-store as it did in the original concept.

Ideally, you'll bring:

- 3–5+ years of professional packaging, graphic design or retail design experience.




- Robust creative conceptual design skills.
- Demonstrated packaging design experience, preferably within Health & Beauty, Healthcare, Consumer Electronics or FMCG.
- Experience designing graphics for Point of Sale displays and retail environments.
- Excellent Adobe Illustrator and Photoshop skills (InDesign not mandatory but would be a bonus).
- Strong typography, layout and brand identity skills.
- Experience preparing artwork for supplied packaging dielines and print production.
- Understanding of finished art, prepress, colour management and print processes.
- Experience adapting master artwork across multiple SKUs and formats.
- Ability to prepare and confidently present creative concepts to clients.
- Excellent attention to detail and ability to manage multiple projects.
- An enthusiastic, collaborative and solutions-focused approach.

AI & Creative Technology

We're particularly interested in designers who are curious about how AI can enhance the creative process.

Experience using tools such as Adobe Firefly, Midjourney, ChatGPT or other AI-assisted design platforms for concept development, ideation and visualisation will be highly regarded.

We see AI as a way to expand creative possibilities and improve efficiency, while maintaining the originality, design judgement and technical accuracy that great packaging and POS design requires.

Why Join Semcom?

- Work with leading Health & Beauty, Healthcare, Pharmacy, Consumer Electronics and FMCG brands.
- Enjoy a genuine balance of creative concept development and hands-on production design.
- See your designs come to life on retail shelves and in-store displays across Australia.
- Collaborate with experienced Graphic Designers, Industrial Designers and Production specialists.
- Work on diverse packaging, POS and retail activation projects.
- Explore emerging AI technologies and innovative creative workflows.
- Join an established, supportive Australian business with opportunities to develop your skills and career.

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📌 Packaging & POS Graphic Designer – Creative & Finished Art (Sydney)
🏢 Semcom Visual Communication
📍 Sydney