Technical Sales Representative – B2B Wholesale & Distribution

Brand: Smart Thread Solutions – VÖLKEL Germany

Location: Neerabup, Perth, Western Australia

Employment Type: Full-Time

Industry: Industrial Tools, Engineering Supplies & Wholesale Distribution

About Smart Thread Solutions

Smart Thread Solutions is an Australian supplier of professional threading tools and precision engineering products, specialising in the German VÖLKEL range.

We are focused on expanding our wholesale distribution network across Australia, supplying industrial tooling distributors, engineering suppliers, hardware wholesalers, machinery suppliers and professional trade businesses.

We are seeking a commercially driven Technical Sales Representative – B2B Wholesale & Distribution to accelerate our growth and strengthen VÖLKEL's presence in the Australian market.

About the Role

The primary responsibility of this position is to develop, manage and expand our national B2B wholesale customer and distributor network.

The successful candidate will identify potential resellers, establish recent wholesale accounts, negotiate commercial agreements and build long-term relationships that generate consistent sales.

This is a business development and account management position, with a solid emphasis on growing wholesale revenue rather than individual retail sales.

Key ResponsibilitiesB2B Wholesale Business Development

- Identify, approach and secure recent wholesale distributors and resellers across Australia.
- Develop relationships with industrial tool suppliers, engineering supply companies, cutting tool distributors and trade wholesalers.
- Promote the VÖLKEL product portfolio to potential distribution partners.
- Negotiate wholesale pricing, trading terms and supply agreements within company guidelines.
- Develop strategic relationships with regional and national industrial supply networks.




- Generate new wholesale accounts and increase recurring purchase orders.
- Identify current market opportunities and geographical areas for distribution expansion.

Distributor & Key Account Management

- Manage and develop existing wholesale and distributor accounts.
- Maintain regular communication with purchasing managers, category managers and business owners.
- Increase product range adoption and order volumes within existing accounts.
- Support distributors with product information, catalogues, technical documentation and sales materials.
- Monitor account performance, purchasing trends and sales opportunities.
- Build long-term partnerships focused on sustainable revenue growth.

Product Sales & Commercial Support

- Promote the VÖLKEL range, including taps, dies, threading sets, thread gauges, V-COIL thread repair systems and associated accessories.
- Provide product recommendations and basic technical guidance to wholesale customers.
- Prepare wholesale quotations and commercial proposals.
- Coordinate with internal teams regarding pricing, stock availability, orders and deliveries.
- Identify fast-moving products and recommend appropriate stock ranges for distributors.
- Support new product introductions and promotional activities.

Sales Strategy & Market Expansion

- Develop and maintain a qualified pipeline of prospective wholesale customers.
- Implement sales strategies to increase VÖLKEL market penetration in Australia.
- Research competing brands, market pricing and distributor opportunities.
- Identify opportunities for volume purchasing and repeat supply arrangements.
- Attend trade exhibitions, distributor meetings and industry events when required.
- Provide regular sales reports, forecasts and market feedback to management.

Skills & Experience

Essential

- Proven experience in B2B sales, wholesale distribution or industrial business development.
- Demonstrated ability to acquire new commercial accounts and grow existing customers. &

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