General Manager – E-commerce, Retail & Wholesale

We are looking for an experienced, commercially driven General Manager to lead an established, profitable Australian omnichannel business with e-commerce, two retail stores and a national wholesale customer base.

The ideal candidate has proven full P&L; responsibility in a business of comparable scale, with experience driving profitable revenue growth, managing teams and developing commercial strategy.

Strong Shopify/e-commerce and digital marketing knowledge is particularly important, alongside experience in retail, wholesale, inventory management and operational efficiency.

We are looking for an entrepreneurial, analytical and hands‑on leader who can independently manage the business, identify growth opportunities and take accountability for results.

Experience in consumer goods, homewares, lifestyle products or similar sectors is advantageous. Direct international sourcing experience is not required.

Australia

Made in Japan (MIJ) | Melbourne, VIC

Lead and grow an established Australian retail, e-commerce and wholesale business.

About Made in Japan

Made in Japan (MIJ) is an established Australian business specialising in Japanese tableware, ceramics, homewares and lifestyle products.

We operate through a successful e-commerce platform, two retail stores in Melbourne and a growing wholesale network supplying hospitality businesses and independent retailers across Australia.

Our product range is sourced through a dedicated international supply operation, allowing the Australian business to focus on what matters most: building the brand, serving customers, growing sales and operating profitably.

We are entering the next stage of our development and are seeking a commercially driven leader to take full responsibility for the Australian business.

The Prospect

This is an opportunity to lead an established, profitable business with an existing brand, customer base, experienced team and significant potential for further growth.

Reporting directly to the owner,



you will have overall responsibility for MIJ Australia's commercial performance, business strategy, operations and people.

You will be expected to think and act like a business owner: identify opportunities, make well‑informed commercial decisions, challenge existing processes and take responsibility for delivering results.

This is not a role focused solely on maintaining current operations. We are looking for someone who can actively develop the business and take it to the next level.

Key Responsibilities

1. Business Leadership & Financial Performance

Take full responsibility for the Australian business's revenue, profitability and overall financial performance.

Develop and execute annual business plans, budgets and growth objectives.

Monitor performance across all sales channels and allocate resources to the most profitable opportunities.

Identify opportunities to improve margins, operational efficiency and return on investment.

Provide clear financial reporting, forecasts and recommendations to the owner.

2. E-commerce & Digital Growth

Lead the commercial development of our Shopify-based online business.

Drive revenue growth through conversion optimisation, customer acquisition, retention and improved customer experience.

Oversee digital marketing performance, including paid advertising, email marketing, SEO and promotional campaigns.

Use customer data, sales analytics and commercial insights to identify growth opportunities.

Lead website and e-commerce improvement projects with internal staff and external specialists.

Ensure that marketing investment delivers measurable and profitable returns.

3. Retail & Wholesale Development

Lead the performance and ongoing development of our two Melbourne retail stores.

Work with store management to improve sales, merchandising, customer experience and profitability.

Develop the Australian wholesale business, including new customer acquisition, existing account growth and customer retention.

Identify opportunities to strengthen our position in the hospitality and independent retail markets.

Develop effective commercial strategies across B2C and B2B chann

📌 General Manager – E-commerce, Retail (Melbourne)
🏢 MIJ AUS
📍 Melbourne