Are you a natural storyteller who loves bringing products and brands to life through great content? Do you live and breathe ecommerce, SEO and CX? We're on the search for a savvy, content-driven Ecommerce Coordinator to join our growing team and help deliver exceptional digital experiences for our customers at Just Country Australia.

About the Role

As Ecommerce Coordinator, reporting to the Ecommerce Manager, you'll produce quality on-site experiences across our D2C sites (Shopify) - ariat.com.au, ariat.co.nz and justcountry.com.au - and our B2B channel (NuOrder). This is a content-heavy role: you'll be creating content, coordinating assets and shaping the stories that sell our brands. You’ll also optimise SEO, roll-out campaigns, and support our wider ecommerce operations.

You’ll work closely with our Ecommerce Catalogue Assistant, who builds the core product catalogue - your job is to take that foundation and finish it, optimise it to 110%, and surround it with the content that converts visitors into customers.

You’ll be part of a growing marketing team that values learning and collaboration, with the option of flexible start times and a work-from-home component for the right candidate. This role is an excellent opportunity to level-up and be exposed to all aspects of enterprise-level ecommerce.

What You'll Do

Coordinate the roll-out and roll-back of major campaigns, minor promotions and key messaging across all websites.

Assist with general content updates, redirects and third-party app integrations (Klaviyo, Meta, Okendo, GA etc.), and monitor/moderate product reviews.





Coordinate/create copy, image (and potentially video) assets for collection pages, landing pages and blog posts, working with internal team members and external contractors - content creation is a core, ongoing part of this role.

Finalise and fine-tune product copy, meta titles and descriptions handed over from our Catalogue Assistant, with an eye for SEO and conversion.

With agency/manager support, coordinate ongoing website content optimisations and SEO fixes - product information, category structure, collection and landing pages - using internal and external resources and AI tools.

Take ownership of our B2B (NuOrder) platform as our SME, managing user onboarding and overseeing B2B content and catalogue accuracy.

Support the team with technical troubleshooting, liaise with Shopify Support and other technology providers, and assist with the UAT/QAT and deployment of new features.

Work with the Ecommerce Manager on general content strategy, including the implementation of a new blog.

Assist with a range of exciting major projects such as theme redesign, third-party platform integrations and catalogue restructure etc.

What You'll Need

Strong eye for detail,



accuracy and high-level literacy - these skills are critical to your success.

Solid copywriting and content/creative editing skills - this role writes and shapes customer-facing content.

Good working knowledge of Shopify (managing content, managing products and collections at scale, using the theme customiser etc.).

Minimum of 3 years' experience in a similar ecommerce coordination role, preferably in a small to medium sized retail business.

Proven track record maintaining and optimising an ecommerce website.

Working knowledge of SEO and content strategy.

Experience with third-party ecommerce applications/marketing stack including social platforms, reviews/loyalty, returns, email marketing etc.

An understanding of web best practices and a passion for the ecommerce landscape/technology.

Willingness to learn and use AI tools to improve task efficiency and output quality.

Ability to work in a fast-paced, multi-brand environment and manage numerous priorities effectively.

Strong interpersonal and organisational skills to ensure positive outcomes.

Preferred:

Tertiary qualifications in IT, marketing or a business discipline.

Relevant experience in retail/fashion.

Basic graphic design and video content creation/editing skills will be highly regarded.

Knowledge of the web dev process, web agency experience or project management experience.

Knowledge of the use of AI tools to improve task efficiency (e.g. content generation, SEO/content optimisation, workflow automation).

Knowledge of NuO

📌 Ecommerce Coordinator (Brisbane)
🏢 Just Country Australia
📍 Brisbane