Creative Ad Strategist / Content Creator

We’re looking for a highly creative, commercially minded content specialist who knows how to stop the scroll and turn great ideas into compelling paid ads. You’ll bring proven experience in paid social creative, a strong instinct for what resonates with audiences, and the ability to take an idea from concept and script through to filming, editing and performance analysis. Solid copywriting skills and a sharp understanding of creative strategy across Meta, TikTok and Pinterest are essential. Paire is entering an incredibly exciting period of growth, and this is an opportunity to shape how we show up creatively across markets, with plenty of room to experiment, create and make an impact.

Paire is an Australian-born essentials brand redefining everyday comfort through innovative materials, thoughtful design and considered functionality. Guided by our philosophy, ‘High Tech. Low Key’, we combine material science and fabric innovation with understated design to create high-performance essentials that feel good on your skin and are kinder to the planet. From socks and underwear to activewear, knitwear and travel essentials, we’re building a new generation of everyday essentials designed to deliver on comfort, quality and longevity.

As Paire continues to expand into global markets, we’re entering an exciting new phase of growth. We’re scaling our creator and UGC initiatives, evolving our approach to performance marketing and investing in more impactful, creative-led campaigns that drive both brand awareness and commercial results. To support this next chapter,



we’re looking for a talented creative to help shape how Paire shows up across paid and organic channels, bringing fresh ideas, a strong creative point of view and a performance mindset to everything they do.

About The Role:

We're hiring a Creative Ad Strategist / Content Creator to own the ideas, filming and editing behind Paire's paid media program. This is a hands-on role: you'll write the concept, pick up the camera, cut the edit and read the results.

Creating UGC-style ad content in-house is at the heart of the job. You'll build a steady pipeline of scroll-stopping, native-feeling creative for Meta, TikTok and Pinterest, then use performance data to decide what to make next.

This role requires a self-starter mentality, and is best suited to someone who can independently own content creation, with a strong understanding of Social Media trends and the paid advertising landscape.

Key responsibilities:

In-house UGC-style ad creation (core focus)

Concept, script, film and edit UGC-style ads in-house, made specifically for paid social.

Appear on camera or direct talent, staff and customers to deliver authentic, native-feeling content.

Produce a high volume of ad variations each month: hooks, angles, formats, lengths and aspect ratios.





Run lean shoots end to end: shot lists, props, lighting, audio, locations and product styling.

Concepting, filming and editing paid social ads

Turn product benefits, customer insights and reviews into clear creative concepts and briefs.

Write hooks, scripts, voiceovers, on-screen text and captions built for sound‑on and sound‑off viewing.

Edit fast, polished, platform-native video in CapCut, Premiere Pro or similar.

Create static and carousel ads alongside video when the test plan calls for it.

Source, brief and manage external UGC creators across AU, US and the UK, including rates, usage rights and renewals, so one creator relationship serves both paid and organic.

Creative strategy across Meta, TikTok and Pinterest

Build and own the creative testing roadmap with the performance marketing team.

Tailor creative to each platform's formats, placements, audience behaviour and best practice.

Analyse results (hook rate, hold rate, CTR, CPA, ROAS) and turn them into the next round of concepts.

Iterate on winners and retire fatigued creative before performance drops.

Proactively spot emerging content trends, sounds, formats and competitor ads, and trial new creative ideas on your own initiative.

Feed the whole range: every live category (socks, underwear, bras, activewear, apparel, thermals, lounge, sleep and new launches) gets fresh concepts on a rolling basis, not just the hero product.

Brand and collaboration

Keep every asset on brand while leaving room for native, lo‑fi formats that perform.

Work with performanc

📌 Creative Ad Strategist (Melbourne)
🏢 Paire
📍 Melbourne