Why is this an exciting opportunity:

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build, grow brands, and increase business profitability. So, we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one, but the sum of all of us that make us great.

Our behaviours are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential:

- We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values.
- Mental health & wellbeing is something we consider a priority – It’s championed by our own people internally and is a regular conversation.
- We have a lot of fun – we’re constantly looking at reinventing how we’re connecting with each other.

About Adobe.pub The Adobe.pub team act as a seamless extension of the Adobe marketing team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity, infrastructure, and culture of one of the best global agencies. The APAC team, with members across Australia, Korea, Singapore & India, covers all APAC activity - from establishing strategy to media planning, activating media across digital channels, and reporting on campaign results.

We handle both performance and upper funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe's business success.

About the role

Ready to take your planning career beyond one market? This is an opportunity to shape how planning is done across APAC for Adobe, building the frameworks, capability and culture that connect teams and raise the bar across the region.

We’re looking for an APAC Planning Lead to join Zenith and lead the planning discipline across the Adobe business in APAC. This is a regional leadership role for someone who understands that brilliant planning at scale isn’t about applying the same approach everywhere. It’s about creating consistency where it matters while respecting the platforms, audiences and market dynamics that make Korea, India, Australia and Southeast Asia distinctly different.

You’ll bring together regional and local planning teams, establish clear ways of working and build a connected planning community across borders. Working alongside Strategy, Analytics, Activation and Client Leadership, you’ll ensure our planning is audience-led, insight-driven and closely connected to performance and business outcomes

What you will do with us:

- Lead and evolve the planning discipline across Adobe APAC,



creating greater consistency and planning excellence across markets.
- Develop planning frameworks, playbooks, governance and operating standards that can scale regionally while allowing for local nuance.
- Partner with Strategy, Analytics and Activation teams to turn business challenges, audience insight and data into effective channel strategies.
- Work closely with senior Adobe and Publicis stakeholders on regional priorities, campaign planning and opportunities for growth.
- Review planning outputs across markets, ensuring consistently high standards of strategic thinking and execution.
- Lead regional planning forums and communities of practice, creating an environment where teams share knowledge and learn from one another.
- Coach and develop planners across APAC, including leadership of two direct reports and broader dotted-line relationships across markets.
- Continuously improve the planning operating model as Adobe’s needs and the media landscape evolve

What You’ll Bring:

You’ll be an experienced media planner with regional or multi-market planning experience, ideally gained within a complex client or agency environment. Just as importantly, you’ll know how to influence teams and create alignment across markets without needing direct authority.

You’ll bring

- Strong strategic and digital planning capability, from audience-led planning and insight development through to channel strategy.
- Experience working across different APAC markets and an appreciation of local platform and audience nuances.
- Excellent stakeholder management and the confidence to influence senior client and agency leaders.
- Strong digital platform fluency, with Adobe Advertising Cloud/AMO experience advantageous.
- A solid understanding of measurement, analytics, audience strategy and performance marketing.
- Experience developing people and building capability across teams.
- A track record of improving planning processes, frameworks or ways of working.
- The ability to balance strategic thinking with the operational discipline required to make great planning happen consistently at scale

What you’re looking for:

- A supportive and collaborative culture.
- Clients who are encourage innovative thinking and are open to be challenged.
- An chance to deepen your digital channel expertise and grow into an omnichannel activation and planning expert.
- Ambition to fulfil your career goals in a business large enough to accommodate them.

What we can offer you:

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses.



You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the benefits that come with our network offering:

- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
- A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.
- Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.

📌 APAC Planning Lead (Sydney)
🏢 Zenith Media Australia
📍 Sydney