Business Development Executive – Liquor | NSW

We Are Tailored | Sydney & Greater NSW | Full Time

Love the liquor industry? Know how to open doors, build relationships and turn opportunities into sales? We want to hear from you!

About Us

We Are Tailored (WAT) is an Australian-owned beverage business creating and manufacturing cutting-edge spirits, ready-to-drink cocktails and other exciting beverage products.

Founded in Melbourne in 2016, we've grown from launching Australia's first ready-to-drink espresso martini in a jar to building a diverse portfolio of products stocked by major national liquor retailers, independent bottle shops and hospitality venues across Australia.

We're growing, and we're looking for a motivated Business Development Executive to help expand our presence across NSW.

The Opportunity

This is a hands-on, field-based sales role focused on growing our distribution, winning new business and building strong relationships across the liquor and hospitality industries.

You'll take ownership of your territory, spending the majority of your time out in market, meeting customers, identifying opportunities and representing our growing portfolio of brands.

The role has a strong focus on On-Premise (60%) and Off-Premise (40%) sales, giving you the opportunity to work with everything from bars and restaurants to independent bottle shops and liquor retailers.

What You'll Be Doing

- Identify and secure new business opportunities across Sydney and your assigned NSW territory.

- Build relationships with pubs, bars, restaurants, hotels, clubs and liquor retailers.

- Drive new product listings, increase distribution and grow sales within existing accounts.

- Conduct customer meetings, product tastings and range presentations.

- Identify opportunities for cocktail menu placements, back-bar ranging and promotional activations.





- Develop and manage a strong sales pipeline through proactive prospecting.

- Plan and manage your territory to maximise sales opportunities and customer engagement.

- Work closely with your State Sales Manager and the broader team to achieve sales targets.

- Keep customer activity, opportunities and sales reporting up to date.

About You

We're looking for someone who is confident, driven and genuinely enjoys getting out into market.

Ideally, you'll bring:

- Previous experience in sales, business development, liquor, FMCG or hospitality.

- A strong understanding of the liquor and hospitality industries.

- Existing relationships within the NSW liquor or hospitality market (highly regarded).

- A proven ability to identify opportunities, win new accounts and grow sales.

- Excellent communication, negotiation and relationship-building skills.

- Strong organisational skills and the ability to manage your own territory.

- A proactive, results-driven attitude and willingness to get out and make things happen.

- A current driver's licence and willingness to travel throughout your territory.

Experience selling spirits, RTDs or cocktails would be a bonus, but we're equally interested in people with strong sales ability and a passion for the industry.

Why Join We Are Tailored?

- Represent an exciting and growing portfolio of Australian beverage brands.

- Be part of an ambitious business with big plans for growth.

- Take ownership of your territory and make a genuine impact.

- Work with a collaborative, passionate and innovative team.

- Enjoy a varied role where no two days are the same.

Ready to Join Us?

If you're passionate about the liquor industry, love building relationships and thrive on growing new business, we'd love to hear from you.

Apply now with your resume and tell us why you'd be a great fit for We Are Tailored!

📌 Business Development Executive – Liquor | NSW (Sydney)
🏢 Tailored Beverage
📍 Sydney