Business Development Executive – Liquor | VIC

We Are Tailored | Melbourne & Greater Victoria | Full Time

Passionate about the liquor industry? Ready to get out into market, grow exciting brands and make your mark?

About Us

Founded in Melbourne in 2016, We Are Tailored (WAT) is an Australian-owned beverage business specialising in innovative spirits, ready-to-drink cocktails and premium beverage products.

From creating Australia's first ready-to-drink espresso martini in a jar to developing a growing portfolio of products stocked across national liquor retailers and independent venues, we're passionate about bringing new and exciting products to market.

With our manufacturing facility based in Melbourne's northern suburbs, we're proud of our local roots and excited about what's next.

We're now looking for a driven Business Development Executive to help strengthen and grow our presence across Victoria.

The Opportunity

We're looking for a proactive, relationship-focused salesperson who knows how to turn conversations into commercial opportunities.

This is a field-based role where you'll be responsible for growing distribution, securing new accounts and increasing sales across Melbourne and your assigned Victorian territory.

You'll work across On-Premise (60%) and Off-Premise (40%), building relationships with hospitality venues, independent bottle shops, liquor retailers and industry partners.

What You'll Be Doing

- Identify and secure new business opportunities across Melbourne and your assigned Victorian territory.

- Build strong relationships with bars, restaurants, pubs, hotels, clubs and liquor retailers.

- Introduce our growing portfolio to prospective customers and secure recent product listings.

- Grow existing accounts through additional ranging, repeat orders and promotional opportunities.

- Conduct face-to-face meetings, tastings and product presentations.





- Identify opportunities for cocktail menus, back-bar placements, activations and seasonal promotions.

- Develop a strong pipeline of prospective customers and convert opportunities into sales.

- Manage an effective weekly call cycle and maintain accurate CRM records.

- Collaborate with the State Sales Manager and broader team to deliver sales growth.

About You

We're looking for someone who enjoys being in the field, meeting people and building long-term business relationships.

You'll ideally have

- Experience in sales, business development, liquor, FMCG or hospitality.

- A strong understanding of the Victorian liquor and hospitality market.

- Existing relationships with Melbourne venues, independent liquor retailers or distributors (highly regarded).

- Confidence approaching new customers and securing new business.

- Excellent communication, presentation and negotiation skills.

- Strong organisational skills and the ability to manage your own sales territory.

- A proactive, self-motivated approach with a focus on achieving results.

- A current driver's licence and willingness to travel within your territory.

Previous experience selling spirits, RTDs or cocktails would be an advantage.

Why Join We Are Tailored?

- Join a growing Australian beverage business with a strong Melbourne presence.

- Represent an exciting portfolio of innovative products and brands.

- Take ownership of your territory and contribute directly to our growth.

- Work with a passionate and collaborative team.

- Be part of a business that's constantly developing new products and exploring new opportunities.

Ready to Join Us?

If you love the liquor industry, enjoy building relationships and want to be part of an ambitious Australian beverage business, we'd love to hear from you.

Apply now with your resume and tell us why you'd be a great fit for We Are Tailored!

📌 Business Development Executive – Liquor | VIC (Melbourne)
🏢 Tailored Beverage
📍 Melbourne