who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this teamYou live and breathe the lululemon brand, and are an inspirational leader to the organization. The community team creates word-of-mouth excitement and grows the lululemon collective by sharing our best in the world technical product with key fitness and lifestyle influencers, media, local partners, by creating best-in-class experiences and working with the Brand team to amplify this to the collective. The community team drives the local strategy and builds a plan that comprises broad and deep tactics to accelerate growth and long-term brand love and are best in the world at building relationships, online to offline tactics and delivery of KPI’s. core responsibilities

- Own the Australia and New Zealand Brand Experience vision, strategy and annual roadmap, translating category priorities and Made to Feel into culturally relevant physical guest experiences.
- Identify emerging guest, cultural and category opportunities and build connected concepts across Community, PR, Retail and pinnacle activations.
- Create distinctive, scalable experience platforms, standards and toolkits that local Community and PR teams can deploy consistently.
- Lead concept development, production and end-to-end execution for pinnacle activations, including major run moments, retail ventures and global ambassador engagements.
- Provide Brand Experience consultancy across physical touchpoints, ensuring cultural relevance and alignment with global brand standards.
- Partner with Brand, Creative, Community, PR,



Retail and Digital Marketing to connect product storytelling, place, community and the guest journey.
- Direct agencies and specialist partners across creative development, procurement, production and delivery while protecting experience quality.
- Own Brand Experience budgets, success measures, post-experience learning and recommendations that improve future investment and execution.

qualifications

- Bachelor’s degree in Business, Marketing, or related disciplines.
- 7+ years’ experience in brand experience, experiential marketing or an adjacent creative discipline.
- A track record of successfully delivering culturally relevant physical experiences and branded events from start to finish, on time and within budget, spanning concept development, guest journey design, production models and agency procurement.
- Passionate about leading teams to create world class guest experiences.
- Ability to prioritize work and perform multiple tasks simultaneously.
- Organized, responsible and decisive in a fast-paced growth environment, with the adaptability to support non-traditional hours and changing priorities.
- Motivated team player who thrives on collaboration, with a proven ability to orchestrate senior cross-functional stakeholders across Brand, Creative, Community, PR, Retail and Digital Marketing in a complex matrix.
- Meticulous attention to detail.
- Demonstrated strategic capability: able to translate growth, category and brand priorities into an experience vision, concepts and an actionable roadmap.
- Strong creative judgement and cultural fluency, with the ability to move beyond category conventions while protecting a distinctive brand expression.
- Experience creating standards, playbooks or toolkits that enable consistent deployment across markets,



functions and experience formats.
- Commercial discipline in budget ownership, measurement, learning and recommendations that improve future investment.
- Experience working in a lululemon store is an asset.

must haves

- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

additional notes

Authorization to work in Australia is required for this role.

beyond the paycheck (perks & perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

work arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

The employee’s ordinary hours will generally align with the business hours applicable from time to time. Occasional work outside those hours, including weekends, may be required to respond to urgent facilities issues raised by stores and coordinate the appropriate action.

learn more about what it's like working for lululemon in our Asia-Pacific markets:

#LI-JC1 #LI-Onsite

📌 Experience Manager (January 2027 start) (Melbourne)
🏢 lululemon
📍 Melbourne