12 Nov
|
Sphere Bridal Gallery
|
Brisbane
12 Nov
Sphere Bridal Gallery
Brisbane
Sphere Bridal Gallery PTY LTD – Fortitude Valley QLD
Engagement: Freelance/Part-time
Hours: Agreed weekly allocation, to be confirmed
Location: Remote, with occasional Brisbane-based requirements
About Sphere Bridal Gallery
Sphere Bridal Gallery is a contemporary luxury bridal destination, defined by a distinctive point of view on fashion, style and the modern bride. With a considered curation of leading Australian and international designers, Sphere brings together exceptional design, personal expression and a highly considered bridal experience.
Entering its next phase of growth, Sphere is focused on strengthening its identity and desirability as a brand in its own right, building a more recognisable presence within the wider fashion and bridal landscape, and cultivating a community that connects with Sphere beyond the individual designers it represents.
The chance
We are seeking a commercially minded, highly organised and proactive Social Media & Marketing Manager to support Sphere's next phase of growth on a part-time freelance basis.
This is a hands‑on role for someone who combines an instinctive understanding of luxury, fashion and brand storytelling with the ability to translate strategy into consistent, considered and commercially effective marketing activity.
Working closely with Sphere's founder and Creative Content Producer, you will take ownership of digital marketing planning and execution, ensuring every channel contributes to building Sphere's distinctive identity, growing its community and supporting business objectives.
Key responsibilities
Marketing strategy and planning
Develop and maintain an overarching marketing calendar capturing key brand, boutique and commercial initiatives across the business, including activity at Sphere's James Street boutique.
Translate brand and business priorities into integrated marketing activity, including designer launches, trunk shows, boutique events, sample sales, partnerships and appointment‑driving campaigns.
Develop and manage a separate rolling monthly social media content calendar, planned at least four weeks in advance and aligned with the broader marketing calendar.
Maintain the social media calendar as a shared working document, outlining content concepts, channels, proposed assets, captions, publishing dates and approval status.
Identify opportunities to strengthen Sphere's own brand narrative and presence beyond the individual designers it represents.
Ensure all marketing activity aligns with Sphere's brand positioning, identity and tone of voice, adhering to the brand book and established creative guidelines once developed.
Champion consistency in how Sphere is represented across social media, website, campaigns, partnerships and boutique communications, strengthening recognition of Sphere as a brand in its own right.
Bring proactive ideas and recommendations to the founder, supported by an understanding of commercial priorities and audience behaviour.
Social media management
Own the day-to-day management of Sphere's Instagram and Facebook channels.
Develop, launch and establish Sphere's TikTok and Pinterest presence, including channel strategy, content pillars, publishing approach and audience development.
Plan, curate, caption, schedule and publish content across relevant channels.
Maintain a consistent and distinctive brand voice and visual identity.
Manage community engagement, including comments, direct messages and relevant bridal enquiries, with clear escalation processes for boutique staff.
Identify opportunities to strengthen audience relationships and build an engaged community around Sphere's perspective on bridal fashion and style.
Content briefing and coordination
Translate marketing priorities into clear creative briefs for the Creative Content Producer.
Coordinate the content production calendar, ensuring assets are delivered, reviewed and approved ahead of publication.
Identify content requirements proactively, including opportunities for original editorial storytelling, boutique content and campaign production.
Work collaboratively with the founder and Creative Content Producer to ensure content balances brand desirability with commercial relevance.
Brief and review creative content against Sphere's brand book and guidelines, ensuring a consistent visual identity and brand narrative across all chann
📌 Social Media (Brisbane)
🏢 Sphere Bridal Gallery
📍 Brisbane