At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients.

You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work.

It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation.

Insight and technology. Big ideas, forensically measured.

All that while being a good human? Sound like you? Sound like where you’d like to be? We’d love to meet you.

THE PURPOSE OF THIS ROLE

Want to work on the kind of account that genuinely stretches your planning craft?

This is a rare opportunity to work across large-scale media investment and one of our most sophisticated planning environments, where data, analytics, MMM and advanced measurement are fundamental to how decisions are made.

You’ll have the opportunity to dig deep into how media is working, understand what’s driving effectiveness and turn those insights into smarter planning decisions.

We’re looking for someone with deep digital planning expertise, strong client leadership skills and the curiosity to get under the skin of a complex financial services business.

You’ll lead communications strategy and planning, oversee the quality of work across the team and partner with activation and specialist capabilities to ensure great thinking translates into great execution, reflecting the core responsibilities in the supplied

WHAT YOU’LL DO

- Lead the development of integrated communications and media strategies across a major financial services account.
- Own complex planning briefs from initial business challenge through to channel strategy, investment recommendations, activation and measurement.
- Bring deep digital planning expertise, connecting digital channels into broader communications and customer journeys.
- Use data, analytics, MMM and measurement frameworks to understand effectiveness and inform smarter investment decisions.
- Work across significant media budgets, ensuring investment decisions are grounded in evidence, commercial thinking and clear business outcomes.
- Build trusted relationships with senior client stakeholders, confidently challenging thinking and bringing a strong point of view.




- Partner with strategy, analytics, activation, investment and specialist teams to create connected solutions.
- Ensure planning recommendations demonstrate genuine planning theory, rigour and innovation, which is an explicit expectation of the role.
- Oversee planning and activation across campaigns, ensuring the strategic idea carries all the way through to execution.
- Lead, inspire and develop the team, setting a high bar for both thinking and delivery

REQUIRED SKILLS

- 6+ years' media experience, with significant experience in planning and senior client leadership.
- Deep digital planning expertise and the ability to connect digital strategy with wider communications planning.
- Robust understanding of measurement, MMM, analytics and data-driven planning.
- Experience managing significant media investment and complex planning challenges.
- The ability to turn large amounts of data and information into a clear strategic recommendation and compelling client story.
- Strong commercial acumen and an understanding of ROI, both of which are central to the underlying Client Director remit.
- Confidence influencing senior stakeholders and challenging established thinking.
- Strong leadership skills and experience developing high-performing teams.
- Financial services experience would be valuable, but I’d keep it desirable rather than essential if the priority is securing the strongest digital planner.

What benefits does Spark offer?

Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses, enjoying all the perks that come with our network offering:

- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
- A creative, fun and rewarding office environment backed up by our Publicis
- Liberté flexibility approach “working your way, with us!”
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network
- Extensive Learning & Development opportunities, including more than 15,000learning programs via our online learning platform Marcel Classes




- A culture of open feedback and guidance to achieve your goals through our Career Conversations program
- A committed Diversity, Equality and Inclusion strategy driven through our Viva!Women, Égalité, enABLE and Embrace (reconciliation action plan) programs
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
- Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs

What does life at Spark look like?

We offer progressive flexible working options to everyone at all levels – It’s not a policy. It’s behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously – It’s championed by our own people internally and is a regular conversation. We have a lot of fun – Even in this virtual world, we are constantly looking at reinventing how we connect with each other.

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA.

At Publicis

Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.

📌 Client Planning Director (Sydney)
🏢 Spark Foundry Australia
📍 Sydney