Digital & Brand Marketing Lead -

COREtec Floors

Ready to make your mark? Own the brand, social and campaigns for COREtec across Australia and New Zealand, and grow your career with a fast-growing flooring brand!

Position Overview In 2012, COREtec® sparked a revolution in hard flooring. With a 100% waterproof core and a durable cork underlay, we created a whole new category of high-quality multilayer flooring. We’re the original, and you can feel it. Today, COREtec is part of Shaw Industries, a global flooring group owned by Berkshire Hathaway. We’re growing across Australia and Recent Zealand, and we’d love you to be part of it!

As our Digital & Brand Marketing Lead, you’ll own brand, content and campaign marketing for COREtec Floors across Australia and New Zealand. It’s a hands-on, digital-first role where you set the strategy and make it happen: running our social channels, creating content and getting targeted campaigns live that drive real sales. You’ll work closely with the sales team, our Melbourne-based creative agency and the global USFloors brand team, with the freedom to run ANZ marketing as your own.

Key responsibilities

- Brand Building & Awareness: Own COREtec’s brand and awareness across ANZ, with a strong focus on social. Keep the brand consistent while adapting global USFloors guidelines to the local market.

- Social & Paid Digital: Run our social channels (TikTok, Instagram, Facebook and LinkedIn), organic and paid, with a focus on cost-effective, well-targeted ads rather than broad spend.

- Audience Targeting & Data: Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.

- Content Creation: Produce and adapt on-brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.

- Agency, Reporting & Stakeholders:



Manage our creative and media agency and freelancers, report on campaign and agency performance, and present plans and results to APAC leadership. You’ll work independently, with regular check-ins with the ANZ lead.

We are looking for somebody who

- Has 3+ years in marketing, with a degree in Marketing or a related field (or equivalent experience)

- Has run cost-effective, targeted B2B social campaigns (TikTok, Instagram, Facebook) for trade and builder audiences

- Has hands-on experience with social media, email and paid ads (Meta, Google)

- Can create engaging content (Adobe Creative Suite), brief agencies and keep the brand consistent

- Is strong at project management, including campaign and retail display rollouts

- Is a self-starter who enjoys autonomy and is happy to run marketing largely solo, with agency support

- Has a background in flooring, building materials or interiors

- Is digital-first with a strong portfolio.

Why working for COREtec Floors?

- Be one of the foundational building blocks of a brand that is growing rapidly

- Take the next step in your ambitious career with a brand that is outpacing the competition within flooring

- Work with colleagues in Australia and internationally, and gain global corporate experience

- Join an energetic team that works closely together, a warm and friendly group

- Be part of a multinational, and Shaw’s most successful division in 2026, with amazing perks from Shaw Residential

- Travel the world with us, including our next conference in 2027 in Hawaii!

Apply now

Sounds like you? We’d love to hear from you! Please make sure you have full Australian work rights and are based in Melbourne, or open to moving here.

MARCH Select is managing this recruitment process. Once you’ve applied, Maartje from MARCH Select will get in touch with you.

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

📌 Digital & Brand Marketing Lead - COREtec Floors (Cremorne)
🏢 Shaw Contract Group Australia
📍 Cremorne