This is a great opportunity for someone who has built a solid foundation in marketing and gained a few years of practical exposure across digital marketing.

What matters to us the most is that you genuinely love what you do, and are filled with passion and a love of learning in everything digital.

The role

You'll help strengthen our demand generation and digital marketing capability in Australia. The role would suit someone who enjoys both the strategic and practical sides of digital marketing. You’ll have the opportunity to shape campaigns and customer journeys to generate qualified demand, while remaining closely involved in the systems, content, coordination and analysis required to deliver them successfully.

Some of the responsibilities include:

- Planning campaign activity across email, CRM, landing pages, LinkedIn and other digital channels.

- Building targeted audiences, automated workflows and customer journeys using Salesforce and Salesforce Marketing Cloud.

- Managing email campaigns from audience selection and build through to testing, deployment and optimisation.

- Monitoring campaign, website and channel performance and turning the data into practical recommendations.

- Supporting lead management, segmentation, personalisation, SEO and paid digital activity.





Experience in industrial automation, manufacturing, engineering or another technical B2B environment would be highly regarded.

Why You’ll Love Working Here

- Work across varied industries, applications and integrated marketing programs.

- Feel supported and mentored by strong leaders with years of experience.

- ifm efector is a stable and growing global leader, feel secure as you grow in your career.

- Our most important motto's we abide by, "do what you love" and "close to you". People as our biggest assets, and our customers at the forefront of what we do.

- Monthly bonus opportunity, based on company success.

- 17.5% annual leave loading.

- Hybrid work available (2 days WFH)

- Birthday leave, with one additional day off during your birthday month.

- Up-to-date office facilities with on-site parking in Mulgrave.

Want to learn more about ifm?

See our website here https://www.ifm.com/au/en ,

and follow us on LinkedIn https://www.linkedin.com/company/ifm/posts/

Ready to take ownership of digital demand generation at ifm? Apply now and let’s chat.

ifm efector pty ltd is committed to providing equal employment opportunities to all individuals.

Previous applicants no need apply*

📌 Digital Marketing Specialist (Mulgrave)
🏢 ifm efector
📍 Mulgrave