Company Description

Marketing today is complex, fast‑moving and under constant pressure - but that’s where we do our best work.

At Starcom, we believe progress comes from focus. In a world of endless data, accelerating technology and constant change, we help brands move beyond what they could do and concentrate on what they should do to drive real growth.

Our Focus Framework gives our people the clarity to identify the audiences, ideas, media, and metrics that matter most - turning complexity into impact and ambition into results.

If you’re motivated by smart thinking, meaningful collaboration, and the opportunity to make a real difference, you’ll find your unfair advantage here.

Starcom. Focus For Growth.

Who are we looking for?

Search is changing. Want to help define what comes next?

This is a rare opportunity to build Starcom’s SEO and Generative Engine Optimisation capability from the ground up, turning emerging search behaviour into meaningful solutions for some of Australia’s biggest brands.

This isn’t a role where you’ll step into an established SEO function and simply keep it running. As our Solutions Director, SEO & GEO, you’ll have the opportunity to build something new, developing our proposition, shaping the solutions we take to market and partnering with clients to rethink how their brands are discovered across both traditional and generative search.

This role reports directly to the National Head of Digital and Solutions, with support from Starcom Business Partners to identify opportunities and integrate solutions into broader client strategies

Why this role is different The way people discover brands, products and information is fundamentally changing. Traditional search remains critical, but AI-powered experiences and LLMs are creating an entirely new discovery landscape.

That’s where you come in.

Working across the Starcom client portfolio, you’ll help brands understand what this shift means for them and, importantly, what they should do about it.

The variety is a big part of the opportunity. Current work spans a variety of brands giving you the chance to solve very different discovery challenges across retail, grocery, tourism, health plus so much more.

From how consumers discover their next pair of sneakers, to where they shop, where they travel or how they research health-related decisions, you’ll explore how traditional and AI-powered search are changing the customer journey and build solutions that help clients respond.

What you’ll be doing

You’ll sit at the intersection of search, AI, strategy, technology and commercial consulting, with the autonomy to help shape what this capability becomes.

You’ll

- Build and evolve our GEO, AI Search and SEO proposition, developing the methodologies, measurement frameworks and solutions that we take to clients.
- Partner with clients to solve real business challenges, translating changes in search and AI-powered discovery into practical, actionable strategies.
- Own the commercial opportunity, identifying potential client applications, scoping solutions, developing estimates and building a sustainable pipeline of work.
- Help clients understand their visibility in an AI-first world, considering everything from traditional organic performance through to brand citations, AI visibility, recommendation signals and emerging GEO measurement.
- Bring the wider digital ecosystem together, connecting SEO and GEO with content, data, technology, media and the broader customer journey.
- Stay ahead of what's next, experimenting with emerging platforms and technologies and turning innovation into practical products and services our clients can use.

What you’ll bring:

- Strong experience across SEO, organic search, digital strategy or search consulting, with enough technical SEO depth to confidently lead sophisticated client conversations.
- A strong understanding of how Generative Engine Optimisation, AI Search and LLM-driven discovery are changing the search landscape.




- Curiosity around emerging areas such as AI visibility, brand citations, recommendation signals and recent approaches to measuring search performance.
- The ability to take something technically complex and make it simple, compelling and commercially relevant to a senior client.
- Strong consulting and stakeholder skills, with the confidence to challenge thinking and influence senior decision-makers.
- A commercial mindset. You can spot an opportunity, develop a solution and help turn an emerging capability into sustainable client growth.
- An entrepreneurial streak. You’re comfortable where not everything has already been figured out, because you want to be one of the people figuring it out.

Experience building or commercialising a new digital proposition would be a big advantage, as would exposure to ecommerce, digital experience or customer journey optimisation

What We Can Offer You

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the benefits that come with our network offering:

- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing
- A creative, lively and rewarding office setting where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!”
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE and Ecologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service).
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave.
- Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge,



and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.

📌 Digital & Solutions Director - SEO/GEO (Sydney)
🏢 Starcom Australia
📍 Sydney