Founders today are building global companies from day one — but the systems that manage their money were built for a different era. Aspire exists to change that!

We’re building the financial operating system for global founders, bringing banking, software, and automation into a single platform so businesses can move faster across borders and stay focused on building.

Aspire is built by people who think from first principles, care deeply about solving hard problems, and take real ownership of their work. Our team brings global experience from leading fintech and technology companies, and many of us are former founders and operators who understand what it takes to build thoughtfully, make trade-offs, and deliver at scale in a global environment.

Backed by leading global investors including Y Combinator, Peak XV, and Lightspeed, Aspire has been trusted by more than 50,000 startups and growing businesses worldwide to manage their finances since 2018. Together with partners like J.P. Morgan, Visa, and Wise, we’re building for the next generation of global companies.

About the Team

Marketing sits within Aspire’s Commercial organisation. This role reports to the Head of Demand Gen Marketing, with a dotted line to the AU GTM Lead, and is our marketing presence on the ground in Sydney. You’ll work hand-in-hand with the Partnerships team, the in-country sales hires joining you in Australia, and our field marketers across Singapore, Hong Kong and the US who share playbooks and templates.

Central

Brand, Content, Lifecycle, Paid and Demand Gen are global functions and support the AU market, so you’re never building campaigns alone.

About the Role

This role is about launching a new brand in a market built on relationships. Australians want to know you before they bank with you,



so you’ll put Aspire in the rooms where founders, accountants, lawyers and accelerators already gather. You’ll combine event and launch delivery with partner-led growth, turning ecosystem relationships into visible moments and real pipeline. As we launch in Australia, you’ll be the confident marketer who makes us show up credibly, in the right places.

Key Responsibilities

- Own the Aspire AU launch marketing end-to-end: planning, venue, vendors, a guest list of founders, partners and ecosystem leaders, on-site delivery, and leads routed to Sales within 24 hours.
- Build and run the AU events calendar: ecosystem events, founder roundtables and co-hosted sessions in Sydney, with periodic Melbourne coverage. Run every event as a pipeline play, from pre-event account targeting to on-site meetings and clean CRM handover.
- Equip our Partnerships team to activate corp sec, accounting, legal and accelerator partners with co-branded collateral, educational webinars and referral assets, so partners can recommend Aspire without us in the room.
- Represent Aspire as a spokesperson in the Sydney startup community, and capture content and customer stories that carry offline momentum to our online audiences.
- Work with Sales, our in-country team and Growth to convert what events create: follow-up sequencing, on-the-ground growth plays and local campaigns.
- Own your AU funnel reporting in HubSpot: SQLs,



cost per chance and partner-influenced pipeline, plus the customer stories that prove it.

About you

Minimum Qualifications

- 3-5 years of experience in field marketing, events, or regional marketing, ideally in B2B or fintech
- Proven track record of planning and executing events or programs that drive measurable pipeline
- Strong grasp of AI concepts and the ability to apply AI tools (e.g Claude, n8n, etc) and frameworks to solve real-world problems at Aspire
- Strong project management skills with the ability to juggle multiple markets or programs at once
- Comfortable working cross-functionally with Sales and global Marketing teams
- Strong communication and stakeholder management skills

Preferred Qualifications

- Experience marketing to SME or startup founders
- Existing network within the local startup or business community
- Experience working in a high-growth, multi-market environment
- Familiarity with CRM and marketing attribution tools (e.g., Salesforce, HubSpot)

Disclaimer

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Aspire. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Aspire may be terminated summarily or I may be dismissed.

By submitting this application, I agree that my personal data will be processed in accordance with Aspire's Candidate Privacy Notice.

📌 Field Marketing Manager (Sydney)
🏢 Aspire
📍 Sydney