- Join us at an exciting time of growth and transformation!
- Take the lead in delivering customer-focused campaigns across our Veterinary Clinics, Op Shop Network, Retail and Education Programs, combining hands-on marketing delivery with the opportunity to drive growth, strengthen customer engagement and support better outcomes for animals across Victoria

About RSPCA Victoria

RSPCA Victoria is a non-government, community-based, not-for-profit organisation whose purpose is ‘to exist for animals to live better lives’. We are Victoria’s best-known and most respected animal welfare organisation.

Our organisation’s vision is to have ‘a world where animals and people live together with dignity, respect and compassion’. RSPCA’s values – show compassion, lead the way, act with courage and seek positive outcomes – set clear expectations for all our employees and volunteers.

About the Role

We’re seeking an experienced and commercially minded Marketing &Campaign; Manager, to lead the planning and delivery of integrated marketing activity that drive growth, strengthen customer engagement and support revenue generation at RSPCA Victoria.

You will lead the commercial marketing calendar, while also being hands on in the development and delivery of campaigns across digital and physical channels. From retail and in-store marketing to social media, email and paid campaigns, you will work across a diverse portfolio of commercial enterprises and use customer and performance insights to continually improve results.

Duties and Responsibilities

- Campaign Strategy & Delivery: Lead and contribute directly to the development and delivery of integrated marketing campaigns that drive growth, customer engagement and revenue across our Veterinary Clinics, Op Shop Network, retail operations and education programs, including retail campaigns, in-store communications, social media, local area marketing and digital activity.
- Stakeholder & Team Leadership: Work closely with internal stakeholders to align marketing activity with business priorities, while leading and supporting a Marketing Coordinator to deliver high-quality outcomes.
- Performance & Optimisation:



Use customer and campaign insights to understand what is working, improve marketing activity and customer experiences, and support stronger commercial outcomes.
- Customer Experience, Loyalty & Brand: Champion brand consistency and develop customer communications and engagement initiatives across in-store, online and other customer touchpoints that strengthen loyalty, build community connection and support the continued growth of our Commercial Enterprises portfolio.

What we are looking for from you

You’ll bring

- Previous experience in a similar marketing leadership role – with the ability to think commercially while remaining hands-on in campaign development and delivery.
- Strong knowledge of integrated marketing channels, including retail and in-store marketing, social media, paid and organic media, content, email, websites, eCommerce and local area marketing.
- Experience developing and delivering successful multi-channel marketing campaigns from concept through to execution and evaluation.
- Confidence using customer, campaign and performance insights to evaluate activity and improve results.
- Strong stakeholder management and relationship building skills.
- Exceptional organisational, communication and project management skills.

Highly Regarded

- Marketing experience within retail, consumer services, professional services or multi-site operations.
- Tertiary qualifications in Marketing, Communications, Business or a related discipline
- Experience working with eCommerce and marketing analytics, such as Shopify and Google Analytics 4 (GA4).

Recruitment Requirements

- Current and valid driver’s license;
- National Police Check

What's on offer?

- Genuine Work-Life Balance & Generous Leave: Access a comprehensive suite of leave entitlements designed to support your lifestyle and wellbeing.



This includes annual and personal leave, 6 additional days of paid leave per year (pro-rata), purchased leave options, paid parental leave, study leave, and paid family and domestic violence leave.
- Accrued Days Off (RDOs): Enjoy standard RDO agreements that offer up to 12 additional days off per year, allowing you more time to recharge.
- Holistic Wellbeing Support: Your mental and physical health matter to RSPCA. Benefit from a wide range of wellness initiatives, including confidential counselling via their Employee and Volunteer Assistance Program (EVAP), dedicated wellbeing activities, and educational programs.
- Exclusive Staff Discounts: Take advantage of premium discounts across our partner networks and services, including Royal Canin pet food, RSPCA Pet Insurance, Hush Puppies footwear, and RSPCA Victoria retail and veterinary clinic products and services.
- Maximise Your Take-Home Pay: Access tax-effective salary packaging and novated lease arrangements through their leading workplace benefits provider, Maxxia.
- Continuous Growth & Development: RSPCA invests in your professional journey with robust learning and development opportunities specifically curated to support and elevate you in your role.

Ready to join a team that makes a difference? Apply today!

How to Apply To learn more about our organisation and this job prospect, please visit our Employment Opportunities page (https://rspcavic.org/careers/employment-opportunities/) and download the Position Description for more details. If you have any questions, please contact our Recruitment Team via *****@rspcavic.org.au for a confidential discussion.

Applications will be actively reviewed as they are received

RSPCA Victoria is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and we strongly encourage people from all cultural backgrounds to apply, including Aboriginal and Torres Strait Islander people. Applicants are welcome to access RSPCA Victoria’s Diversity & Inclusion Policy here.

📌 Marketing & Campaign Manager (Burwood East)
🏢 RSPCA VIC
📍 Burwood East