Own & grow our digital webinar programme, deliver engaging online events & optimise marketing campaigns through automation, tech & data-driven insights

- Owning our webinar programme end-to-end
- A fast-paced, collaborative work environment where your ideas make an impact
- Career development as you make your mark in a growing company

The Opportunity

We’re looking for a curious, data-driven, and technically minded Marketing Generalist to join our team and take ownership of our webinar programme and support the delivery of high-impact events. This role is perfect for someone who enjoys bringing online events to life, is confident working across webinar platforms and marketing automation tools and understand how to turn audience engagement and campaign data into meaningful results. You’ll manage the webinar process end-to-end, ensuring every event is well planned, effectively promoted, smoothly delivered and followed up with clear performance insights.

If you enjoy combining the practical delivery of digital events with campaign optimisation, marketing technology and automation, and are excited about how AI can improve the way we work, we’d love to hear from you.

What you’ll be responsible for:

- Own and grow our webinar programme – deliver a minimum of three webinars per month, with the opportunity to grow the programme further. Manage the end-to-end process, including planning, scheduling, speaker coordination, webinar setup, registration pages, promotion, audience communications, live delivery, post-event follow-up and performance reporting.
- Play a key role in our transition to ON24 – help lead the migration from Zoom to ON24, supporting platform setup, testing, process development, workflow optimisation and implementation. You’ll be instrumental in ensuring a smooth transition and helping us get the most out of our new webinar platform.
- Drive webinar promotion and audience engagement – coordinate email campaigns, organic social content and paid social advertising to increase registrations, attendance and engagement, working closely with the agencies and other team members.
- Optimise the digital event experience – identify opportunities to improve registration and attendance rates, streamline processes, enhance the attendee experience and make better use of marketing technology.
- Track and report on performance – monitor registrations, attendance, engagement and campaign results,



translating data into actionable insights and recommendations to improve future webinars and campaigns.
- Partner marketing – support the Events & Partners Manager in executing partner marketing campaigns, including co-branded content, events, promotions, and partner communications.
- Support the delivery of marketing and event activities – coordinate the day-to-day administration of webinars, face-to-face events and campaigns, keeping project timelines, registrations, communications and supporting assets on track.

What we’re looking for

We’re searching for someone who brings both robust organisational skills and creativity to their work. You’re comfortable managing the detail behind a successful online event, enjoy working with data and systems, and take pride in continually finding ways to improve how things are done.

- At least 2-3 years in a marketing-focused role, with proven experience coordinating webinars.
- Hands-on experience with webinar platforms such as ON24 & Zoom, including registration setup, event configuration, attendee communications and post-event reporting.
- Experience with marketing automation platforms such as Pardot or HubSpot, ideally including email campaign builds, segmentation and automated journeys.
- Strong analytical skills, with the ability to interpret campaign and webinar performance data and recommend improvements. Excellent project management and time management skills, with the ability to juggle multiple webinars and campaigns simultaneously.
- Strong written and verbal communication skills, with the ability to collaborate with internal stakeholders and external speakers.
- A proactive, solutions-focused mindset, with an interest in marketing technology, automation and using AI to improve efficiency and results.

Nice to have (but not essential:

- Familiarity with CRM platforms and comfort working with data, dashboards, and performance reports.
- Familiarity with a range of marketing and business tools such as project management platforms (e.g. Monday.com), event management tools (e.g. Eventbrite), CMS platforms (e.g.



WordPress), survey tools (e.g. SurveyMonkey), and AI tools (e.g. ChatGPT, Claude).
- A creative mindset with a passion for video and photography, and a willingness to contribute to visual content development.

Why join us?

At Citation Group, we believe in empowering our employees to thrive both personally and professionally. Our values are foundational to who we are, what we do and how we act. When you join our team, you’ll experience a workplace that values you as an individual and invests in your future including coaching and mentoring, development opportunities and career pathways. We are interested in growth, investment and service excellence. We don’t do micro-management – we empower, support and innovate.

When you join Citation Group, you’ll experience what it’s like working for an Employer of Choice – we’ve been recognised eight years running. We’re big on flexible working and it’s benefits because we want our people to be successful and bring their best selves to work.

We offer a variety of incentive programs throughout the year and we offer all the leave types; access up to 12 weeks of paid parental leave, community service and no one likes working on their birthday – get an extra day off on your special day!

We’re in a big growth phase so if you’re ready to thrive in a fast-paced and high-performing environment and be rewarded for it - we want you to join us on this exciting journey.

Who are we?

At Citation Group we bring together real-world HR, Safety, Legal and Certification expertise along with adaptable workforce management and payroll technology – helping businesses run with confidence every day.

Our team is excited to be growing fast, dreaming big, and doing good things for businesses across Australia, New Zealand, Canada and the UK. With a UK parent company that is Private Equity backed, the plan is to triple the size of the business over the next few years through both organic growth and acquisitions.

Want to know more about us visit our website www.citationgroup.com.au.

Next steps?

If you're a passionate marketer looking to take the next step in your career, we'd love to hear from you! Apply today and let’s create something amazing together.

Applicants from recruitment agencies will not be considered. Applicants must have valid working rights for Australia on an unrestricted basis.

📌 Marketing & Digital Events Coordinator (Sydney)
🏢 Citation Group
📍 Sydney