Company Description At Halcyon Nights, we create wearable art for little dreamers. Born in Australia and inspired by the world, we design joyful baby and children's essentials that celebrate creativity, colour and imagination.

We're looking for someone who is equal parts strategist and storyteller. Someone who understands data and commercial outcomes, but who also knows how to build an emotional connection with customers through compelling campaigns, innovative social media ideas and authentic brand storytelling. You'll be curious, creative and always looking for current ways to surprise our community.

This is a part-time role for a commercially minded marketer who is passionate about building brands and developing creative commercial campaigns, who can identify opportunities to grow market share across Australia and international markets.

Role Description The Marketing Manager role is part-time and will work closely with our Ecommerce Manager and Content Creator. The role is on-site and based in Abbotsford, VIC. You will be responsible for planning marketing initiatives that grow brand awareness and drive sales across online and retail channels.

Day-to-day activities include developing and managing marketing campaigns, coordinating social media content and calendars, and overseeing email marketing and customer communications. The role involves collaborating with designers, influencers and external partners to ensure consistent brand and content messaging,



analysing campaign performance and customer data, and preparing reports and insights to inform future strategies.

The Marketing

Manager will support cultural partners, product launches and promotional events, and ensure that all marketing activities reflect Halcyon Nights’ values of creativity, inclusivity, and sustainability.

Qualifications

- Strong marketing strategy and campaign management skills, including experience with brand positioning and go-to-market planning.
- Proficiency in digital marketing channels such as social media, email marketing, and online advertising, with an understanding of e-commerce environments.
- Skills in content creation and copywriting for web, social media, and marketing materials, with an eye for playful, brand-aligned storytelling.
- Experience with basic analytics and reporting, including the ability to interpret performance data and make data-informed recommendations.
- Excellent communication skills, with the ability to collaborate effectively with creative teams, retailers, and cultural partners.
- Beneficial qualifications include prior experience in fashion, children’s products, or lifestyle brands; familiarity with marketing tools and CRM platforms; and tertiary education in marketing, communications, or a related field.
- Ability to work on-site in Abbotsford, VIC, manage multiple projects in a part-time capacity, and demonstrate a commitment to inclusive, sustainable brand values.

📌 Marketing Manager (Melbourne)
🏢 Halcyon Nights
📍 Melbourne