About Dawg Boys

Dawg Boys is a fast-growing gourmet rapid-casual franchise with a growing network of stores across South East Queensland, and we’re now expanding interstate. We’re known for bold food, a strong brand personality and grand openings that bring the community out. We’re looking for an experienced Marketing Manager to lead the next stage of our growth.

The role

Reporting to the General Manager, you’ll own Dawg Boys’ marketing strategy across the whole franchise network. Your main job is to grow sales across the network and build the brand as we enter new markets. You’ll work closely with franchisees, the operations team and our development team, and you’ll have real influence over where the brand goes.

What you’ll do

- Develop and deliver the annual marketing strategy and calendar, tied to network sales targets

- Manage the Marketing Fund, including budgeting, allocation and reporting to franchisees

- Plan and run promotions, LTOs and product launches across the network

- Build local area marketing plans with franchisees and support them to carry them out

- Lead launch campaigns and grand openings for new stores, including the Sydney rollout

- Manage digital channels, including social media, paid media, the website, CRM, loyalty and third-party delivery platforms

- Track and report on campaign performance, sales results and ROI using data

- Manage agencies, creative suppliers and content production, including video and photography

- Protect the brand and keep it consistent at every touchpoint

About you





- At least 5 years of marketing experience, including at least 3 years in a QSR, quick-casual or multi-site franchise brand
- A track record of growing network or same-store sales, backed by results you can show us

- Experience creating marketing strategies and seeing them through from plan to rollout
- A solid understanding of how franchise marketing funds work and how to engage franchisees

- Strong digital and social media skills and comfort working with data

- Commercial thinking, plus the creativity and energy to match the brand

- Great communication and relationship skills with franchisees, suppliers and leadership
- A tertiary qualification in marketing, business or a related field (preferred)

- A current driver’s licence and willingness to travel between stores, including interstate when required

What’s on offer

- $100,000 – $120,000 base salary plus superannuation
- A senior role with real ownership of a growing brand

- Become a part of one of the fastest growing QSR brands in Australia
- The chance to shape the brand’s entry into a new interstate market
- A fast-paced, supportive team culture

How to apply

Send your resume and a cover letter about a campaign or initiative that clearly grew sales by 26 November 2026.

Any questions about the role can be directed to Aaron Smart (Franchise Legal & Development Manager) on 0449 536 ***.

Dawg Boys is an equal opportunity employer. Only shortlisted applicants will be contacted.

📌 Marketing Manager (Brisbane)
🏢 Dawg Boys Franchising
📍 Brisbane