About Us

SISU is a premium, family-owned, single-vineyard wine producer in Tasmania's Coal River Valley. Estate-grown and estate-made, our wines reflect a considered approach to viticulture and winemaking, with a focus on expressing the character of our vineyard.

With an established vineyard, onsite winery and cellar door, we are continuing to build the SISU brand and develop our presence across direct-to-consumer, domestic trade and international markets.

We are looking for a Marketing & Wine Club Manager to take ownership of our marketing strategy, brand communications and customer engagement as the business continues to grow.

About the Role

This is a marketing-led position, responsible for shaping how SISU is presented, experienced and communicated across all channels.

Working closely with the Owners and Finance & Business Manager, you will lead marketing strategy, digital communications, content creation and Wine Club engagement, while developing opportunities to strengthen our brand presence and customer relationships.

A unique part of this role is being onsite to capture the story as it unfolds. From changing seasons and vintage through to wine releases, cellar door experiences and events, there is always something happening at SISU. You aren't just marketing a product, you're there to experience it and tell its story.

This is a hands-on role for someone who enjoys developing ideas, taking initiative and stepping outside a traditional marketing desk role to spot opportunities and get involved.

Key Responsibilities

· Develop and deliver SISU's marketing strategy, campaigns and content calendar.

· Manage brand positioning and all digital channels, including social media, email marketing, website, ecommerce and CRM.

· Create and coordinate engaging content, including photography, video, copywriting and marketing collateral.

· Manage Wine Club communications, releases, membership engagement,



events and retention initiatives.

· Develop marketing initiatives to grow brand awareness, customer loyalty and direct-to-consumer engagement.

· Coordinate events, PR, media opportunities and tourism, hospitality and trade partnerships.

· Support domestic trade and export marketing through brand presentations, product information and promotional materials.

· Monitor marketing performance, customer engagement, Wine Club growth and campaign effectiveness.

About You

You are a creative, commercially minded marketing professional with an eye for detail and an understanding of how to build a premium brand.

You are proactive, positive and solutions-focused, enjoy working independently and thrive as part of a small, collaborative team. You are comfortable adapting to changing priorities, rolling up your sleeves and getting involved across the broader business.

Ideally, you will bring:

· Demonstrated experience in marketing, brand management or digital marketing, preferably within premium wine, hospitality, tourism or luxury brands.

· Strong digital marketing skills across social media, email, CRM and ecommerce.

· Confident photography and editing skills, with the ability to independently capture and produce engaging content.

· Excellent copywriting, communication and visual storytelling skills.

· Experience with Wine Clubs, memberships, customer loyalty or subscription programmes.

· Experience coordinating campaigns, events, PR and external creative suppliers.





· Strong organisational skills and the ability to manage multiple priorities.

· A commercial mindset and confidence interpreting marketing performance data.

· A positive, can-do attitude and genuine willingness to contribute as part of a team.

· Experience with Klaviyo, Shopify, WineHub and editing software such as Lightroom, Photoshop or Canva will be advantageous.

What We Offer

· An opportunity to shape a brand: Make your mark on a young and growing premium wine business.

· A unique working setting: Just 40 minutes from Hobart CBD, spend your working day surrounded by vineyards and rolling hills, with the choice of city, coastal or country living.

· A varied and creative role: Work across brand strategy, digital marketing, photography, content, Wine Club and events.

· Be part of the story: Experience the changing seasons, vintage and winemaking firsthand, capturing the story as it unfolds.

· Wine benefits and performance incentives.

· Flexible scheduling where possible.

· Support for professional growth, including wine education (e.g. WSET, industry tastings), Wine Communicators of Australia attendance

· An inspiring, collaborative team and opportunities to grow with the business.

Interested?

If you are a creative, organised and commercially minded marketing professional who enjoys taking initiative and bringing a brand to life, we'd love to hear from you.

Please submit your CV and a cover letter outlining what has drrawn you to this position, and what you would bring to our organisation.

Please include examples of photography, social media content or marketing campaigns you have created or contributed to.

We are managing this recruitment process directly and kindly ask that recruitment agencies, PR firms, marketing agencies and other third-party service providers do not contact us regarding this position or offer outsourced services.

📌 Marketing & Wine Club Manager (Campania)
🏢 Sisu Wines
📍 Campania