Paid Media & Creative Performance Manager

Meta & Google Ads | Creative Strategy | Content Direction | Customer Acquisition

Sydney Based | Short-Term Contract | Opportunity to Renew

Love paid media as much as the creative that drives it?

Who in the Zoo is partnering with an established premium Australian fashion label to appoint a talented, hands-on Paid Media & Creative Performance Manager.

We're looking for someone who lives and breathes performance marketing but understands that great results start long before an ad goes live.

You know how to identify winning creative, develop compelling briefs, collaborate with content creators and turn strong ideas into high-performing campaigns.

Our client is a boutique, design-led business with a curated product offering, considered collections and a premium brand aesthetic.

This is not fast fashion. It's an opportunity to create thoughtful, commercially effective campaigns where creative quality, audience understanding and profitability matter.

The Opportunity

You'll own paid media performance across Meta and Google, taking responsibility for the complete creative-to-performance process.

Working closely with a dedicated content creator, graphic designer and the ecommerce team, you'll lead the strategy behind the creative, identify what's needed, guide production and continually optimise campaigns based on results.

We want someone who loves the full cycle: insight, concept, brief, creation, editing, testing, optimisation and scaling.

Key Responsibilities

Paid Media & Performance

- Own the hands-on management and optimisation of Meta and Google Ads.
- Develop acquisition strategies focused on profitable customer growth.
- Manage campaign structure, budgets, targeting, testing and optimisation.
- Monitor ROAS, MER, CAC, conversion and contribution profitability.
- Identify winning campaigns and scale performance efficiently.
- Provide explicit reporting, insights and recommendations.





Creative Strategy & Briefing

- Lead the creative strategy behind all paid media campaigns.
- Translate performance data into actionable creative briefs.
- Work closely with a content creator and graphic designer to develop high-performing assets.
- Brief video concepts, hooks, messaging, formats, angles and product storytelling.
- Review content and provide clear feedback on edits, variations and improvements.
- Identify high-performing creative and develop new iterations to extend its success.
- Build a structured creative testing process across imagery, video, UGC and messaging.
- Balance premium brand aesthetics with commercially effective advertising.

Creative Production & Performance Workflow

- Manage the end-to-end workflow from creative concept through to campaign launch.
- Establish a clear process for briefing, content delivery, edits, approvals and testing.
- Maintain an organised pipeline of new creative assets to support ongoing performance.
- Analyse results and feed learnings directly into the next round of content production.
- Work proactively with the content creator to ensure the business always has relevant, performance-led assets ready to test.
- Collaborate with the ecommerce team to ensure campaign messaging aligns with landing pages, promotions and the customer experience.

About You You're a hands-on performance marketer who is equally passionate about the creative process.

You understand why certain ads work, what makes customers stop scrolling and how to translate performance insights into better creative.





You might currently be a Paid Media Manager, Performance Creative Strategist, Growth Marketing Manager or a senior agency-side Performance Account Manager.

To be considered, you'll bring:

- Proven hands-on experience managing Meta and Google Ads.
- Previous experience within fashion, beauty or consumer products .
- Strong creative strategy and briefing capabilities.
- Experience collaborating directly with content creators, videographers and graphic designers.
- A track record of developing, testing and scaling high-performing ad creative.
- Strong analytical skills and a commercial understanding of customer acquisition.
- The ability to manage creative workflows from initial brief through to final delivery.
- An appreciation of premium brand positioning and strong visual storytelling.
- A proactive, organised approach with the confidence to take ownership.

You'll enjoy working in a small, entrepreneurial business where you're close to the creative process and can directly influence commercial results. Why This Opportunity?

- Own both paid media performance and creative strategy.
- Work with an established premium Australian fashion label.
- Collaborate directly with a dedicated content creator and creative resources.
- Enjoy the freedom to test ideas, refine creative and scale what works.
- Work in a lean, agile environment where your decisions have a direct impact.
- Opportunity to shape the creative performance strategy from end to end.

Contract Details

- Short-term contract with the opportunity to renew.
- Must be based in Sydney to collaborate with the content and creative team.
- Flexible working arrangements.
- Immediate start preferred.

If you love getting into Ads Manager just as much as briefing the next winning creative concept, we'd love to hear from you. Apply now or contact Who in the Zoo for a confidential discussion.

📌 Paid Media & Creative Performance Manager (Southern Sydney)
🏢 Who in the Zoo Recruitment
📍 Southern Sydney