Senior E-Commerce Specialist

Location: Keysborough, Melbourne VIC

Salary: Up to $95,000 super

Work Arrangement: Full-time | 4 days in the office, 1 day working from home

About the Role

This is an exciting opportunity for a commercially minded Senior E-Commerce Specialist to take ownership of the day-to-day eCommerce function and play an important role in driving online growth and digital performance.

Working closely with the Operations Manager, you will have the autonomy to manage and improve the eCommerce function, oversee website trading and online merchandising, coordinate digital marketing initiatives and identify opportunities to improve commercial results.

You will be the key internal point of contact for all eCommerce-related matters, working independently while collaborating with internal stakeholders and external digital marketing agencies. This role will suit someone who is hands-on, technically capable and confident taking initiative, making recommendations and driving improvements without requiring day-to-day direction.

The ideal candidate will bring strong eCommerce and digital marketing experience, commercial awareness, analytical capabilities and the confidence to take ownership in a fast-paced environment.

Key Responsibilities

E-Commerce Operations & Website Management

- Independently manage day-to-day eCommerce operations and overall website performance.
- Maintain and optimise product listings, descriptions, images, pricing and product information.
- Manage website content, online merchandising, navigation, landing pages and promotional placements.
- Coordinate product launches, website updates and promotional activity.
- Identify and implement opportunities to improve website functionality, user experience and conversion rates.




- Take ownership of website improvements and ensure the online store remains commercially effective.

Digital Marketing & Campaign Coordination

- Coordinate digital marketing campaigns and promotional activities.
- Work with external agencies on SEO, SEM, paid advertising and campaign execution.
- Monitor advertising budgets, campaign performance and the allocation of marketing spend.
- Coordinate promotional activity with internal retail stakeholders and relevant external partners.
- Identify opportunities to improve SEO, website content and customer engagement.

Analytics & Reporting

- Monitor website traffic, conversion rates, sales performance and other eCommerce KPIs.
- Use Google Analytics and other reporting tools to identify trends and opportunities.
- Prepare reports and provide meaningful insights to support commercial decision-making.
- Use Excel to analyse data, track performance and support reporting requirements.
- Proactively recommend improvements based on customer behaviour and sales performance.

Strategy, Autonomy & Stakeholder Collaboration

- Work closely with the Operations Manager to develop and implement eCommerce strategies.
- Take ownership of the eCommerce function, managing priorities and driving initiatives independently.
- Act as the internal point of contact for all eCommerce-related matters.
- Collaborate with marketing, sales,



product and other internal teams.
- Manage relationships with external digital agencies and service providers.
- Proactively identify opportunities to improve processes, efficiency, website performance and online sales.
- Provide recommendations and take initiative in implementing improvements.

Skills & Experience The ideal candidate will have:

- Strong hands-on experience with Shopify, ideally Shopify Plus.
- Proven experience managing eCommerce operations and taking ownership of website performance.
- Experience in eCommerce trading, website merchandising and product enrichment.
- Knowledge of digital marketing campaigns, SEO, SEM and paid advertising.
- Experience coordinating external agencies and internal stakeholders.
- Robust analytical skills and confidence using Microsoft Excel.
- Experience with Google Analytics and eCommerce performance reporting.
- Excellent communication, organisation and problem-solving skills.
- The ability to work autonomously, take initiative and manage competing priorities.
- Experience with an ERP system such as Apparel21 or an equivalent platform will be advantageous.

What the Role Offers

- Salary package of up to $95,000 super.
- Versatile working arrangement with one day working from home per week.
- A senior, hands-on position with genuine autonomy and ownership.
- The opportunity to take responsibility for the eCommerce function and influence its direction.
- Close collaboration with the Operations Manager and external agency partners.
- The opportunity to make a tangible impact on website performance, customer experience and online sales.
- A varied role combining eCommerce operations, digital marketing and commercial performance.

📌 Senior Ecommerce Specialist (Keysborough)
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