Senior Integrated Marketing Manager | CRM & Lifecycle

Permanent | $150k super | North Sydney

We’re recruiting for a healthcare organisation helping more Australians access quality care.

They’re looking for a senior, hands-on marketer to lead patient acquisition, engagement and retention across a growing medical centre network.

This is not a pure CRM role. You’ll combine hands-on Salesforce Marketing Cloud delivery with broader integrated marketing across ATL campaigns, events, activations, local marketing and new centre launches.

What you’ll own

- Build segments, journeys and automations within Salesforce Marketing Cloud
- Deliver patient communications across email, SMS, web and other owned channels
- Lead integrated campaigns, ATL activity and local marketing initiatives
- Support current medical centre launches and event activations
- Manage media, creative and digital agency partners
- Develop patient-focused copy and content calendars
- Balance BAU delivery with multiple high-priority projects
- Report on acquisition, engagement, retention and campaign performance





What they’re looking for

- Recent, hands-on Salesforce Marketing Cloud experience is essential
- Strong integrated consumer marketing experience
- Experience delivering ATL campaigns, activations, events or location launches
- Confidence owning campaigns from planning through to execution and reporting
- Strong copywriting, stakeholder management and prioritisation skills
- Comfortable working as a senior individual contributor in a small, busy team
- Healthcare, financial services, insurance, retail, loyalty or multi-site experience would be valuable
- Full Australian working rights

The role is based in North Sydney and is five days onsite, with occasional travel to medical centres.

You may currently be a Senior Marketing Manager, Integrated Marketing Manager, CRM Manager, Lifecycle Marketing Manager or CRM and Loyalty Manager.

Interested? Apply with your CV or reach out for a confidential conversation.

📌 Senior Integrated Marketing Manager | CRM & Lifecycle (North Sydney)
🏢 Hustle
📍 North Sydney