Hyde Melbourne Place is not your typical hotel - it’s a lifestyle destination where music, art, culture and hospitality collide. Designed for those who live boldly and seek experiences beyond the ordinary.

Located in the heart of Melbourne’s CBD, Hyde Melbourne Place combines lifestyle accommodation with unexpected moments of connection - from rooftop views and curated events to world-class dining. Whether you're a guest or a team member. Hyde is a place to feel inspired, celebrated, and part of something truly unique.

The Social Media & Content Assistant supports the Marketing Manager in delivering engaging, on-brand content across Hyde Melbourne Place's social media channels. With Instagram as the key focus, the role will bring the hotel's experiences to life across rooms, events and our food and beverage venues, Cleo, Marmelo and Mr Mills, through creative storytelling and consistent, brand-aligned communication.

This is a part-time position based in our Melbourne CBD office, working three days per week.

KEY RESPONSIBILITIES

- Plan, create, schedule and publish feed posts, reels, carousels and stories across the Hyde Melbourne Place and venue Instagram accounts, in line with each venue's tone of voice and visual identity.

- Prepare shoot runsheets, call sheets, shot lists and prop or styling lists, and coordinate with photographers, videographers, chefs, bartenders and venue teams.

- Work closely with internal teams to identify content opportunities, track trends and performance, and support a range of ad hoc marketing tasks, including campaign execution, event support and reporting.

- Support relationships with influencers, media and content partners,



ensuring every collaboration supports Hyde's positioning and marketing objectives.

- Provide on-site event support and content capture where required, which may include evenings and weekends.

- Monitor performance using Meta Business Suite and Instagram Insights, preparing regular reports and identifying opportunities for improvement.

ABOUT YOU

- A natural content creator with an eye for photography, styling, composition and brand aesthetics.

- Confident shooting and editing on mobile; skills in CapCut, Lightroom, Canva or Adobe Creative Suite highly regarded.

- Previous experience creating content or managing Instagram accounts for a brand, business or personal profile. If applicable, please share a portfolio or handle with your application.

- Experience assisting on photo or video shoots, or working with influencers, highly regarded.

- Hospitality, lifestyle or fashion industry experience an advantage.

- Tertiary qualification (or progress toward one) in Marketing, Communications, Media or a related field desirable but not essential.

WHAT WE OFFER

- Take advantage of being part of Ennismore and get generous discounts when visiting our bars and restaurants as well as booking hotel rooms all over the world;

- Access to Accor's ALL Heartists program, offering exclusive discounts, offers, and experiences at Accor hotels and partner locations

- Benefit from great offers from our numerous cooperation partners

- Join a team that values development and career growth opportunities

At Hyde Melbourne Place, we celebrate diversity and are committed to creating an inclusive setting for all team members. We welcome applications from people of all backgrounds, identities, and experiences.

📌 Social Media & Content Assistant (Melbourne)
🏢 Hyde Hotels
📍 Melbourne