At SunRice, with rice at our heart, we bring people together through inspiring and delicious food. From our roots in the Riverina more than 75 years ago, we've grown into a proudly Australian-owned, ASX-listed global food business with around 2,300 employees, a diverse portfolio of 45 brands and a presence in nearly 50 countries. Guided by our purpose and values, we're driven by a global mindset, a commitment to innovation and a genuine care for our people, communities, and setting.

Join a business with strong heritage, exciting growth ambitions, and opportunities to make a meaningful impact.

About the role

Do you know your way around rural Victoria’s farms, agricultural retailers and farm supply stores? Are you at your best building relationships with people who work on the land?

As our Territory Sales Manager, you’ll represent CopRice, Pryde’s EasiFeed and SavourLife, bringing these brands to life across Victoria’s agricultural and rural retail market. You’ll work closely with farm supply stores, independent agricultural retailers, store teams, farmers, equine customers and other animal owners throughout your territory.

You’ll be immersed in one of the most community-driven channels in the country: the Regional Retail Channel, supporting over 2,000 independently owned ag retail stores. These agricultural and farm supply stores play a vital role in supporting their local farming communities, and you’ll become a familiar and trusted partner to the people who run them.

Spanning a diverse territory across Western Victoria, from the Hume Highway through to the northern border and Mildura, as well as Adelaide city, you’ll be the go-to for our rural and agricultural retail partners. You’ll spend much of your time on the road, visiting regional stores, understanding local farming and animal nutrition needs, and helping retailers provide the right products to their customers.

You’ll grow brand presence, deliver in-store activations, share our product stories and ensure promotions truly land. Simply put, you’re the connector, strengthening relationships, expanding our range and energising stores with the latest products, deals and brand experiences.

Key responsibilities

- Build strong relationships across the agricultural community:



Grow and nurture partnerships with rural retailers, agricultural stores, farm supply businesses, store teams and their customers.

- Grow your rural territory: Expand our footprint with existing customers while identifying new business opportunities across regional Victoria and Adelaide.

- Understand local farming needs: Build an understanding of each region, its customers and key animal categories so you can provide practical, relevant sales support.

- Bring our brands to life: Execute engaging in-store activations, install point-of-sale materials, champion promotional activity and share the stories behind Pryde’s EasiFeed, CopRice and SavourLife.

- Grow our range: Identify opportunities to introduce new products, expand distribution and increase the range available through rural and agricultural retailers.

- Be a practical product partner: Communicate product features and benefits in a way that connects with farmers, rural retailers, store teams, equine customers and animal owners.

- Own your territory: Plan and manage an effective customer call cycle across a broad geographic area, using your time well and maintaining accurate reporting.

- Represent our brands in the field: Attend agricultural trade shows, field days, community events, trade stands and customer education nights

About You

You’ll ideally bring experience from agriculture, rural merchandise, farm supplies, animal feed or a related industry. You might currently work for an agricultural retailer, farm supply store, stockfeed business, rural wholesaler or animal health and nutrition company and be ready to take greater ownership of a regional territory.

You’re someone who thrives in a people-focused, energetic field role and enjoys the challenge of managing a large territory. You understand that successful rural sales are built through credibility,



consistency and genuine relationships with agricultural retailers and farming communities.

You’ll bring

- Sales or account management experience within agriculture, rural retail, farm supplies, animal feed, animal health or a closely related sector.

- An established understanding of farms, rural communities and the way agricultural and farm supply stores operate.

- Confidence building relationships with rural retailers, farmers, store owners, store teams and end users.

- Confidence across animal categories, particularly when selling equine and dog-related feed products.

- Knowledge of animal nutrition, particularly equine, will be part of your recipe for success, but a willingness to learn is just as important.

- Strong relationship-building skills, with the ability to influence, connect and communicate with ease across the rural market.

- A commercial mindset for identifying opportunities and translating them into results.

- A hands-on approach to displays, promotions, point-of-sale execution and new product activity.

- Excellent organisation and time-management skills.

- The flexibility and motivation to travel regularly across a broad regional territory.

What’s in it for you

At SunRice Group, we believe great work starts with feeling supported, valued and inspired. When you join our team, you’ll enjoy a range of benefits designed to support your wellbeing, growth and everyday life.

- SunRice Product Allowance: Take home a taste of what we do best. The Ag Retail team receives a monthly allocation of SunRice Group products specifically for their pets, so you can enjoy and share the quality we’re proud to provide.

- Leave: Enjoy competitive leave benefits, including volunteer leave and the option to purchase additional leave when you need extra flexibility.

- Wellness Reimbursement: Your wellbeing matters. Twice a year, you’ll be reimbursed for fitness memberships or other health and wellbeing initiatives that help you feel your best.

If agriculture is part of your world and you enjoy getting out on the road, supporting rural retailers and building trusted relationships within farming communities, we’d love to hear from you

📌 Territory Sales Manager (Geelong)
🏢 SunRice
📍 Geelong