About us
Our brands Elleebana, Elleeplex Profusion, Helyx Hybrid and BRIK & PEARL® are Australian-born, globally recognised beauty brands sold in more than 60 countries. For decades we have led the way in innovation, education and qualified beauty. Along the way we’ve built a passionate community of salons, educators, distributors and beauty professionals around the world.

About the role
You’ll work closely with the Marketing team and the wider business to develop and run digital marketing across our brands and international markets. You’ll help grow our online presence, strengthen relationships with the professional beauty community, and find new ways to reach, engage and convert customers.

Key responsibilities
• Developing and running digital marketing campaigns across social media, email, website and other digital channels
• Growing and engaging online communities on Instagram, Facebook, TikTok and emerging channels
• Creating strategies to increase brand awareness, engagement, traffic, leads and customer acquisition
• Supporting the planning and execution of new product launches, education campaigns, promotions and brand initiatives
• Identifying opportunities to grow organic and paid social audiences
• Monitoring social media conversations, trends and industry activity to find opportunities for the brands
• Building meaningful relationships with beauty professionals, salons, creators, influencers and brand advocates
• Supporting influencer, ambassador, PR and user-generated content initiatives




• Developing community engagement strategies that encourage conversation, advocacy and long-term brand loyalty
• Working with the creative team to develop engaging digital content across multiple formats About you
• Qualifications in Marketing, Communications, Digital Marketing or a related discipline
• Previous experience in marketing, digital marketing, social media, community management or a similar role
• A strong understanding of social media platforms and digital marketing best practice
• Experience developing or running digital marketing and social media campaigns
• Excellent written communication and copywriting skills
• An understanding of digital analytics and the ability to interpret performance data
• Experience with email marketing, CRM, ecommerce or customer journey marketing is highly regarded
• Experience working with influencers, creators and user-generated content
• Highly organised, with the ability to manage multiple projects and meet deadlines What success looks like Success in this role isn’t measured by how many posts go live each week. We want you to help us:
• Grow engaged and relevant audiences




• Build stronger relationships with our professional beauty community
• Increase meaningful engagement with our brands
• Generate greater awareness of our products and education
• Develop new communities of customers and advocates
• Increase qualified traffic and customer acquisition through digital channels
• Turn social engagement into measurable commercial opportunities
• Identify emerging trends and opportunities before they become mainstream
• Keep improving what we do through testing, data and insight Why join Elleebana? You’ll join an established Australian company with a truly international footprint and an incredibly passionate global community. Our industry moves quickly, and so do we. New products, education programs, international markets, events and digital opportunities mean there’s always something happening and plenty of room to contribute ideas and make an impact. You’ll work across internationally recognised brands, collaborate with a talented team, and help shape how our brands connect with beauty professionals around the world. Most importantly, we want someone who is excited to contribute, brings ideas to the table, challenges us to think differently, and wants to see the impact of their work.

How to apply
Please apply with your resume and a cover letter telling us a little about yourself, your experience and why this role caught your attention. We’d also love to see examples of digital campaigns, social media accounts, content or projects you’ve contributed to.

📌 Marketing Specialist (City of Gold Coast)
🏢 Elleebana
📍 City of Gold Coast