About the Role
We are looking for a creative, hands-on Digital Marketing Executive with a strong instinct for social media content and a solid understanding of digital marketing.
You will play a key role in managing our Australian digital presence, with a focus on social media management, content creation and optimisation.
The ideal candidate brings strong content judgement, creative thinking and hands-on execution skills, with the ability to develop engaging content, understand what resonates with consumers and independently drive projects from concept through to delivery.

Key Responsibilities
1. Social Media Management
• Manage and maintain our key Australian brand social media accounts.
• Develop and execute social media content calendars aligned with brand priorities, product launches and marketing campaigns.
• Ensure consistent brand positioning, visual identity, messaging and content quality across channels.
• Monitor platform trends, audience behaviour and emerging content opportunities to keep our brand relevant and engaging.
• Manage content publishing, scheduling and day-to-day channel performance. 2. Content Creation & Storytelling
• Independently conceptualise, plan and create engaging social-first content, including short-form videos, Reels, photography and visual storytelling.
• Develop creative concepts, scripts, captions and content formats that resonate with target audiences.
• Coordinate and participate in content shoots, including product, lifestyle and in-store content.
• Translate product features, consumer insights and brand messages into compelling, platform-native content.
• Maintain high standards of creative quality, visual aesthetics and brand consistency. 3. Content Performance & Optimisation
• Monitor organic content performance, including reach, engagement, views and audience growth.




• Analyse content performance to understand what resonates with consumers and identify opportunities for improvement.
• Use performance insights and platform trends to continuously refine content direction and execution.
• Provide regular updates and actionable recommendations on social media performance. 4. Campaign & Cross-Functional Collaboration
• Work closely with Brand, Marketing and Retail teams to translate campaign priorities into engaging digital content.
• Support product launches, brand activations and retail campaigns through timely and effective social media execution.
• Collaborate with internal stakeholders to source content, product information and creative assets.
• Maintain clear communication, manage timelines and ensure agreed deliverables are completed to a high standard. About You Essential Requirements
• Minimum 2 years of relevant experience in social media management, content marketing or a similar content-focused digital marketing role.
• Proven experience independently managing social media accounts for a consumer-facing brand.
• Solid creative instincts and visual judgement, with a clear understanding of what makes content engaging, relevant and on-brand.
• Hands-on experience creating short-form video and social media content, from ideation and scripting through to editing and publishing.
• Proficiency with content creation and editing tools such as CapCut, Canva, Adobe Creative Suite or similar.
• Strong understanding of Instagram, TikTok and current social media trends, content formats and audience engagement.
• Excellent organisational skills, attention to detail and the ability to manage multiple content priorities independently.
• A proactive, reliable and accountable working style, with a strong sense of ownership and commitment to delivering high-quality work.
• Strong written and verbal communication skills in English.

📌 Digital Marketing Executive (Sydney)
🏢 Unichi Wellness
📍 Sydney