Role purpose: Tell the Tuchuzy story every day — growing our community on Instagram and TikTok, creating content that sells, and getting Tuchuzy and our labels into the right press, stylist and influencer hands.

Key responsibilities
Social media
• Plan and run a monthly content calendar for Instagram and TikTok, plus Facebook and Pinterest as needed
• Post consistently: feed, Reels, Stories and TikToks, with on-brand captions, hashtags and product tags
• Engage the community daily: reply to comments and DMs, reshare customer content, flag sales enquiries to the store team
• Track performance (reach, engagement, follower growth, link clicks, social-driven sales) and report monthly with clear next steps Content creation
• Shoot and edit photo and short-form video: new arrivals, styling edits, try-ons, behind the scenes, in-store moments
• Plan and art-direct campaign and lookbook shoots with the owner (talent, styling, locations, shot lists)
• Supply fresh creative to the ads, email (Klaviyo) and website teams for launches and sales (e.g. Black Friday, Christmas, House of Swim)
• Keep a tidy, labelled content library PR and partnerships
• Build and maintain a media list of fashion editors, stylists and lifestyle press; pitch stories, current labels and launches




• Manage influencer and creator gifting and collaborations: shortlist, outreach, briefs, tracking and results
• Coordinate press samples and stylist pulls
• Help plan, promote and capture in-store events and brand launches
• Monitor brand mentions and press coverage Skills and experience
• 2–3+ years in social media, content or PR, ideally in fashion, beauty or lifestyle
• A strong portfolio of social content you've created and results you've driven
• Confident shooting and editing on iPhone/camera; skilled in CapCut, Lightroom, Canva or Adobe
• Up to date with Instagram and TikTok trends and formats
• Existing contacts with Sydney fashion media, stylists or creators highly regarded
• Excellent copywriting with a polished, elevated tone
• Self-directed and organised; can own a calendar with minimal supervision
• Shopify, Meta Business Suite and Klaviyo familiarity a plus
• Be confident talking in front of the camera What success looks like
• Steady follower and engagement growth month on month
• An agreed posting cadence hit every week
• Measurable traffic and sales from social to tuchuzy.com and the store
• Regular press features, stylist pulls and influencer posts each quarter

📌 Social Media, Content (Sydney)
🏢 Tuchuzy
📍 Sydney