Lueyland owns three brands that cover barbering end to end:
• Empire Barbershop – premium barbershop
• School Of Barbers – professional barber training and certification
• Bookzyr – booking and business software for barbers and shop owners Students train at the School, build careers at Empire and beyond, and run their chairs on Bookzyr. Your job is to turn that ecosystem into one growth engine. The role Reporting to CEO, you’ll lead marketing across all three brands: client bookings, student enrolments and software subscriptions. You’ll set the strategy, own the budget, build the team, and be hands-on enough to ship campaigns yourself. What you’ll do
• Build the marketing strategy, plan and budget for Lueyland and each brand
• Grow Empire bookings and repeat visits through local SEO, paid social, reviews and CRM
• Fill every School Of Barbers intake by owning the enrolment funnel
• Drive Bookzyr signups, trials and paid conversions, and lead launches and lifecycle email
• Connect the brands: School grads into Empire,



Empire barbers onto Bookzyr
• Set up tracking and dashboards so every dollar has a measurable return
• Hire and lead the team, agencies and freelancers What you bring
• 7+ years in marketing, including 2+ years leading a team
• Proven results in performance marketing: Meta, Google Ads, SEO and CRM
• Experience across more than one brand or business model (consumer and B2B ideal)
• Data-driven, with a solid eye for brand, content and short-form video
• Hands-on and comfortable in a fast-moving, founder-led business
• Bonus: barbering, beauty, hospitality, education or SaaS experience

What we offer
• A seat at the leadership table and real ownership of marketing
• Budget and freedom to build the team and test new channels

How to apply
• Apply through LinkedIn with your CV. In your note, tell us about a campaign you’re proud of and the numbers behind it.

📌 Head of Marketing (Melbourne)
🏢 Bookzyr
📍 Melbourne