Chinese-Speaking Student Recruitment Coordinator – RedNote and WeChat

SCOTS English College – South Eveleigh, Sydney NSW
Casual position – approximately 20 hours per week

About SCOTS English College

Part of the TOP Education Group and a key partner of the Australian National Institute of Management and Commerce, SCOTS English College provides high-quality English-language education to international students.

We pride ourselves on creating a supportive, multicultural and engaging environment in which students can develop their English skills and achieve their academic and professional goals.

About the role

SCOTS English College is seeking an energetic and creative Chinese-Speaking Student Recruitment Coordinator with solid experience managing Chinese social media platforms.

This is a hands-on role with a strong emphasis on managing SCOTS’ RedNote/Xiaohongshu and WeChat presence, producing and editing engaging video content, generating prospective-student enquiries and converting those enquiries into enrolments.

The role also includes student-service responsibilities, such as assisting students with orientation, enrolment, attendance and general college enquiries.

The successful applicant will be a confident communicator who understands how Chinese-speaking prospective students consume content, research study options and make decisions about studying in Australia.

Key responsibilitiesChinese social media and content creation

- Manage the day-to-day operation of SCOTS’ RedNote/Xiaohongshu and WeChat accounts.
- Develop and maintain a Chinese-language content calendar aligned with recruitment campaigns, course commencement dates and college events.
- Plan, film and edit engaging short-form videos featuring the campus, courses, teachers, students, activities and life in Sydney.
- Write clear and engaging Simplified Chinese captions, articles, advertisements and calls to action.
- Create platform-appropriate graphics, thumbnails, subtitles and promotional materials.
- Edit videos using CapCut, Adobe Premiere Pro or similar software.
- Adapt content for RedNote, WeChat Channels, WeChat Official Accounts, TikTok and other relevant platforms.
- Monitor Chinese social media trends and identify opportunities for timely, relevant content.
- Respond professionally to comments, direct messages and prospective-student enquiries.
- Maintain a consistent and appropriate SCOTS brand voice across all Chinese-language channels.
- Ensure appropriate consent is obtained before publishing student images, testimonials or video content.

Student recruitment and lead conversion

- Develop and implement recruitment campaigns targeting Chinese-speaking students.
- Generate prospective-student leads through organic content, paid campaigns, events and education-agent relationships.




- Respond promptly to enquiries and guide prospective students through the enquiry, application and enrolment journey.
- Provide accurate information about SCOTS courses, entry requirements, commencement dates and enrolment procedures.
- Follow up leads systematically and maintain accurate records of enquiries, applications and outcomes.
- Build and maintain relationships with Chinese-speaking education agents, schools and community partners.
- Represent SCOTS at education fairs, information sessions, webinars and promotional events.
- Assist with agent presentations, workshops and familiarisation activities.
- Track recruitment activity and prepare regular reports on leads, engagement, conversion rates and campaign performance.
- Use campaign data and platform analytics to improve content and recruitment results.

Student services

- Respond to general student enquiries and provide friendly front-desk support when required.
- Assist with new-student welcome information and orientation activities.
- Support students with enrolment processes, course information and college procedures.
- Enter and maintain student information in the college’s student management and learning systems.
- Assist with student identification cards, placement testing and student records.
- Contact students regarding attendance concerns and assist with attendance-related administration.
- Explain college policies, academic schedules and available student resources.
- Listen to student concerns and refer more complex matters to the appropriate staff member.
- Work closely with the admissions, academic and student-service teams to provide a positive student experience.

Essential requirements

- Native-level or professional fluency in Mandarin Chinese, including strong Simplified Chinese writing ability.
- Strong professional English communication skills, both written and spoken.
- Demonstrated experience managing RedNote/Xiaohongshu and WeChat accounts for an organisation, brand or business.
- Strong video production and editing skills, including the ability to plan, film, subtitle and edit short-form content.
- Experience using CapCut, Adobe Premiere Pro or comparable video-editing software.
- A portfolio or examples of Chinese social media posts, videos or campaigns you have personally created or managed.
- A sound understanding of Chinese social media audiences, content trends and platform conventions.
- Strong communication, relationship-building and customer-service skills.
- An energetic,



outgoing and results-oriented approach.
- Excellent organisation and time-management skills.
- The ability to work independently while contributing positively to a small team.
- Current Australian work rights sufficient for the rostered hours.

Highly regarded

- Experience in international education, ELICOS, student recruitment or education-agent relations.
- Experience generating and converting student leads.
- Experience with paid Chinese-language social media advertising.
- Photography, graphic design, livestreaming or on-camera presentation skills.
- Experience using Canva, Adobe Creative Suite, CRM systems, Moodle or student management systems.
- Knowledge of the Australian international education sector and student enrolment processes.
- A relevant qualification in marketing, communications, media, business or international education.
- Existing relationships with Chinese-speaking education agents or community organisations.

Australian permanent residency is desirable but not essential. Student visa holders who can lawfully work the required hours are welcome to apply.

What we offer

- A varied role combining content creation, student recruitment and student support.
- The opportunity to take ownership of SCOTS’ Chinese social media presence.
- A supportive and multicultural working environment.
- Practical experience in the Australian international education sector.
- Opportunities to develop recruitment, marketing and education-agent relationships.
- Performance-based incentives may be available for agreed recruitment outcomes.

Position details

- Employment type: Casual
- Expected hours: Approximately 24 hours per week
- Schedule: Primarily weekdays, with occasional attendance at events or activities by prior arrangement
- Work location: In person at 841 George Street, Sydney NSW
- Remuneration: Award-aligned hourly rate based on the applicable classification and experience, plus superannuation
- Commencement: As soon as possible

How to apply

Please send the following to Patrick Hayeck, CEO, at [email protected]:

- Your current résumé
- A short cover letter addressing your relevant experience
- Links to, or a portfolio of, Chinese social media posts and videos you have created
- Examples of RedNote or WeChat accounts or campaigns you have managed
- A brief explanation of the results achieved through your content or campaigns
- Details of your Mandarin and English proficiency
- Your current Australian work rights and weekday availability

Applications without examples of relevant Chinese social media or video work may not be shortlisted.

Applications will be reviewed as they are received.

Job Type: Casual

Pay: From $33.71 per hour

Education:

- Bachelor Degree (Required)

Work Authorisation:

- Australia (Required)

Work Location: In person

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