People thrive here in different ways. What matters is kindness, curiosity, a genuine commitment to supporting others and doing work you can be proud of.

We take care of our team so they can take care of their craft, our clients, and the audiences we connect with.

We welcome people of all identities, abilities, cultures, ages, and neurotypes. Think HQ is committed to equitable access and inclusion. We provide workplace and recruitment adjustments to support candidates and team members with diverse needs.

What we offer:

- A purpose-driven, B-Corp certified environment
- Fair and equitable pay, benchmarked to industry standards
- Clear development pathways, support, and regular check-ins
- Hybrid working that balances connection and flexibility: three days in the office, two from home
- Inclusive paid parental leave + supportive, flexible return-to-work options

Senior Media Planner

Sydney

Media Planning

City

Sydney

Department

Media Planning

Job Description

This is an opportunity to be the person who builds media at Think HQ.

As our first dedicated media hire, you’ll help establish the function, shape our approach and work closely with creative, research, PR and strategy to make sure audience insight, channel thinking and creative ideas work together.

We're open to full-time, part-time or flexible arrangements for the right person. What matters most is finding someone with the expertise and ambition to help us build something great.

About the role

As a founding member of Think HQ’s media team, you'll be a self-starter who enjoys working alongside creatives to develop media strategies that strengthen the idea, rather than simply support it.

You'll bring together audience insight, the right channel mix, creative thinking and an understanding of the diverse communities we serve. As one of the key architects of our media offering, you'll lead the end-to-end planning process, from audience analysis and strategic channel selection to vendor negotiations, briefing media buying and evaluating campaign performance.

You'll champion the value of paid media internally and help build Think HQ's profile within the media industry. Working closely with creative, PR, research and strategy, you'll have the opportunity to shape a current capability within an established independent agency, using your expertise to deliver meaningful impact.





It's a role with genuine ownership and room to shape how the function grows. We're interested in what you can bring to it, and open to structuring the role around the right person's experience, strengths and availability.

Where you’ll make an impact:

Media plan architecture and channel mix ideation

- Design and implement Think HQ’s media planning recommendations for clients and buying frameworks to guide the Media Buyer.
- Determine the optimal mix of ATL, Digital, Social, and - Community-specific channels to meet complex behaviour-change objectives across a range of government, NFP and commercial clients.
- Brief the Media Buyer who will activate the plan across Australian multicultural media landscape, to meet objectives across multiple communities
- Stay ahead of the curve on understanding emerging platforms, ensuring our clients are early adopters of new ways to reach niche audiences that add value to their campaigns.

Data intelligence and audience insights

- Analyse first and third-party data (Nielsen, Roy Morgan, etc.) to uncover relevant audience insights that will enhance the results of the campaign.
- Develop audience profiles, with a particular focus on - Culturally and Linguistically Diverse (CALD) and diverse communities.
- Build robust reporting models that prove the real-world impact and ROI which will be briefed into the Media Buyer for activation of campaigns.

Industry network and partnerships

- Leverage your deep industry connections to launch new ideas, negotiate rates, added value, and first-to-market opportunities for our clients.
- Act as the primary point of contact for media owners, ensuring Think HQ is recognised as an innovative, high-value partner.
- Oversee the transition from media agency outsourcing to an internal model.

Integration and business growth

- Work alongside the leadership team on new business pitches, providing the strategic insights for media buying that wins new clients




- Mentor and guide to our Creative and PR teams to understand how media strategy can amplify their work and measure the impact.
- Ensure media strategies align with our mission to ensure positive outcomes for people, places, and the planet, with a particular focus on reaching diverse audiences.

About you

You’re a self starter. You enjoy the freedom to develop ideas. You don't wait for a manual; you're excited by the prospect of a blank page and have the ability to fill it.

Collaboration is your default setting. You understand that at Think HQ, the best ideas are born at the intersection of diverse perspectives, and you thrive on bringing media plans to the table as a collaborative partner.

Experience: 8+ years in media strategy and planning, ideally within a top-tier agency environment.

The network: You’re incredibly well-connected in the Australian media landscape. People take your calls because they respect your expertise.

Data-fluent: You can translate complex data sets into simple, actionable strategies that a client can understand and get excited about.

Mission-driven: You’re ready to use your skills to drive health, education, inclusion, and social justice.

Entrepreneurial spirit: You're comfortable rolling up your sleeves, building something from the ground up and helping shape what our media offering could become.

Extra info

Think HQ is a family-friendly, hybrid workplace, and we recognise that great talent doesn't always fit a traditional full-time model.

We're genuinely open to part-time and flexible working arrangements for the right candidate. What matters most is finding someone with the skills, experience and enthusiasm to help shape our media offering.

We value inclusion and diversity and actively encourage applications from people of all ages, abilities and cultures, including Aboriginal and Torres Strait Islander peoples, LGBTQIA+ people, people from multicultural communities, people who speak a language other than English, people with disabilities, older Australians and parents returning to the workforce.

Please include a cover letter telling us a little about your experience, what interests you about this opportunity and why you'd like to join Think HQ. Applications without a cover letter won't be considered.

📌 Senior Media Planner (Sydney)
🏢 Think HQ
📍 Sydney