ABOUT THE ROLE
This role exists to bring MESHKI to more women around the world, in the right moments and in a way that feels unmistakably MESHKI. Reporting to our VP Digital Marketing & Growth, you’ll lead the day-to-day strategy and execution of our digital marketing across paid search, paid social, programmatic, video and emerging platforms, turning a significant global media investment into measurable growth, with the U.
S. as a key priority market. You’ll partner closely with Creative, Influencer Marketing, CRM and Trade to ensure every campaign is as beautiful as it is effective, while guiding a team of digital specialists and agency partners. This is a role for a hands‑on, commercially sharp marketer who loves being close to the numbers, thrives on testing and learning, and wants to see their work directly power a global brand built on empowering women. WHAT YOU’LL BE DOING
- Planning, executing and optimising paid media across search, social, display and programmatic, YouTube, CTV/BVOD and emerging platforms to deliver revenue, ROAS and acquisition targets.
- Managing channel budgets and media mix day to day, preparing spend and return proposals and reallocating investment based on performance.
- Building localised campaign strategies for priority markets, with a particular focus on accelerating growth in the U.
S.
- Running a structured testing agenda across audiences, bidding, formats and creative, and translating learnings into clear recommendations.
- Briefing performance creative and planning ad content cadence with Creative and Influencer Marketing, ensuring ads are on-brand and built to convert.
- Delivering full-funnel campaigns with tailored messaging for new, returning and loyalty customers in partnership with CRM.




- Managing the affiliate and influencer affiliate program, including partner recruitment, commercial terms and performance tracking.
- Maintaining accurate tracking, attribution and reporting, and delivering weekly and monthly performance insights to the VP and leadership team.
- Managing agency and platform partners against transparent KPIs, and supporting the transition of media buying capability in-house.
- Leading, coaching and developing a team of digital marketing specialists. WHAT YOU’LL NEED TO BRING
- Significant experience in performance marketing within a fast-paced DTC e-commerce brand, ideally in fashion, beauty or lifestyle, including time managing a team or channel specialists.
- A proven track record of managing substantial multi-channel media budgets, with measurable results against ROAS, CAC and CPA targets.
- Hands-on experience scaling paid media in the U.
S. or other international markets.
- Expert command of Google Ads, Microsoft Advertising, Meta Ads Manager and TikTok Ads Manager, with working knowledge of Snapchat, Pinterest and Reddit advertising.
- Experience with programmatic platforms such as DV360 or The Trade Desk, and with CTV/BVOD buying.
- Advanced proficiency in GA4 and attribution tools, and familiarity with affiliate platforms such as LTK or Impact.
- Strong Excel or Google Sheets skills to build budget pacing, forecasting and performance reports.
- A sharp creative eye and the ability to write performance briefs that strengthen a premium brand rather than dilute it.
- A curious, test-and-learn mindset, with the discipline to make decisions based on evidence and move quickly on what works.
- Clear, confident communication and the ability to turn performance data into practical recommendations for senior stakeholders.

📌 Senior Digital Marketing Manager (Sydney)
🏢 MESHKI
📍 Sydney