Job Description

- Lead and manage the Sales and Marketing Department to maximise market position of the hotel on an ongoing basis ensuring utilisation of sales resources.
- Lead and manage the Business, Events and Groups (where applicable) Department to maximise business opportunities within this sector ensuring best practice has been implemented to produce superior results on a daily basis.
- Manage the Reservations Department to ensure service delivery and reflection of the strategies for achieving budgeted revenues (where applicable).
- Work with the Hotel Director of Revenue and Regional Director of Sales & Marketing to achieve optimum revpar/revenue/yield results for all segments of the business unit.
- Develop a tactical approach to ensure the acquisition of major business opportunities.
- Ensure the team are managing the business mix to achieve optimum sales performance.
- Review market trends and competitor intelligence in order to lead fair market share.
- Ensure commercial rate structures are in place, including contracted agile pricing, which are reflective of market positioning.
- Ensure the team is maximising hotel revenue through effective pricing, space management and conversion,



therefore increasing revenue in the key segments that generate the highest yield.
- Ensure maximisation of revenue from Conference & Incentive segments by promoting the Hotel’s Food and Beverage outlets.
- Explore opportunities for joint ventures with domestic industry partners that produce viable sales revenue.
- Ensure Sales & Marketing Strategy is communicated effectively to the Sales & Marketing team to obtain support and commitment by giving meaning to the actions, and/or the role of each person, focused on reaching the Company goals.
- Maintain consistent communication with General Manager, Regional DOSM, Director of Revenue, Sales & Marketing & National Account Managers regarding identified opportunities.
- Participate in adhoc activity when required by Regional DOSM & National Director of Sales.
- Effectively spearhead the E-Commerce function of the area in conjunction with the Corporate E-Commerce department.
- Work with the Director of Food & Beverage to meet financial targets in patronage through strategic Departmental / Outlet Marketing programmes and tactical campaigns that are measured and tested on ROI.
- Drive Industry Submissions for the Hotel (AOAA, HMAA, TIC etc)

📌 Director of Sales & Marketing (Perth)
🏢 Novotel
📍 Perth