Social Media & Marketing Coordinator

Position Title: Social Media & Marketing Coordinator
Location: Melbourne, Victoria
Employment Type: Full-Time
Reports To: Directors / Management
Industry: Commercial Construction, Fit-Out & Large Projects

About the Company

An established commercial construction company specialising in high-quality fit-out and large-scale construction projects, with a strong reputation for quality, professionalism and excellence within the construction industry.

We are seeking a creative, motivated and highly organised Social Media & Marketing Coordinator to join our growing team and take responsibility for managing and developing our marketing activities, social media presence and company branding.

About the Role

This is a hands-on position suited to someone who is creative, proactive and passionate about social media, digital marketing and content creation.

The successful candidate will be responsible for managing the company's social media platforms, developing engaging content, promoting completed and ongoing projects, maintaining the company website and supporting marketing initiatives that strengthen brand awareness and industry presence.

Working closely with Directors and project teams, you will play an important role in showcasing projects, achievements, people and company culture.

Key Responsibilities
1. Social Media Management

- Manage and maintain social media platforms, including LinkedIn, Instagram and Facebook.

- Develop and implement a social media content calendar.

- Create, schedule and publish engaging, professional content.

- Promote current projects, completed developments, company achievements and industry awards.

- Monitor social media engagement, comments and messages.

- Identify opportunities to increase brand awareness, followers and engagement.

- Ensure all content reflects the company's qualified image and branding.

2. Content Creation & Photography

- Coordinate regular site visits to capture photographs and videos of construction projects.

- Create engaging content, including project updates, reels, videos and promotional material.

- Work with project managers and site teams to obtain project information and progress updates.

- Coordinate professional photography and videography where required.

- Develop before-and-after project presentations and completed project showcases.

- Maintain an organised library of project photographs, videos and marketing materials.

3. Marketing & Brand Management

- Assist in developing and implementing marketing strategies.

- Maintain consistent branding across all marketing and communication materials.





- Design and prepare company brochures, capability statements, presentations and promotional materials.

- Support marketing campaigns to attract new clients and business opportunities.

- Identify opportunities to increase the company's profile within the construction industry.

- Assist with company signage, promotional merchandise and branded materials.

4. Website Management

- Maintain and regularly update the company website.

- Upload completed projects, company news, achievements and relevant information.

- Ensure website content, photography and project information remain accurate and current.

- Liaise with external website developers or marketing consultants where required.

- Assist with improving website visibility and search engine optimisation (SEO).

5. Industry Awards & Company Events

- Coordinate marketing materials and submissions for construction industry awards, including Master Builders and other relevant industry organisations.

- Prepare project profiles, photographs and supporting documentation for award submissions.

- Promote company achievements, awards and industry recognition.

- Assist with organising and promoting company functions, staff events and client events.

- Prepare invitations, announcements and promotional communications.

6. Internal Communications & Company Culture

- Create content highlighting staff achievements, milestones and company events.

- Assist with internal announcements, newsletters and company communications.

- Promote the team and workplace culture through social media.

- Coordinate staff profiles and professional photographs for marketing purposes.

- Work collaboratively with management and employees to identify marketing opportunities.

7. Marketing Reporting & Administration

- Monitor social media performance, engagement and audience growth.

- Prepare regular marketing reports for management.

- Maintain marketing schedules, budgets and promotional records.

- Liaise with external suppliers, photographers, designers and marketing agencies.

- Ensure marketing activities are completed within agreed timeframes and budgets.

Skills & Experience Required

- Previous experience in social media management, marketing or digital content creation.

- Strong knowledge of LinkedIn, Instagram,



Facebook and other relevant platforms.

- Experience creating qualified social media posts, reels and video content.

- Proficiency in Canva, Adobe Creative Suite or similar design software.

- Strong written communication skills and attention to detail.

- Experience with photography, videography and basic video editing.

- Ability to manage multiple tasks, deadlines and marketing activities.

- Excellent organisational and time-management skills.

- Ability to work independently and take initiative.

- A creative approach with a strong eye for design, presentation and branding.

- Experience maintaining websites and using content management systems would be advantageous.

Highly Regarded

- Previous marketing experience within the construction, property development, architecture or building industry.

- Experience preparing company capability statements and project portfolios.

- Knowledge of SEO, Google Analytics and digital advertising.

- Experience coordinating professional photography and promotional campaigns.

- Experience preparing industry award submissions.

Personal Attributes

We are looking for someone who is:

- Creative and innovative – able to develop fresh ideas to promote projects and company achievements.

- Proactive and self-motivated – takes ownership of marketing activities without constant supervision.

- Professional and well-presented – represents the business positively.

- Organised and reliable – manages competing priorities and delivers work on time.

- Detail-oriented – maintains high standards in all marketing materials.

- A team player – builds positive working relationships with Directors, project managers and staff.

What We Offer

- An opportunity to take ownership of the social media and marketing function.

- A varied role working across commercial construction and fit-out projects.

- The opportunity to visit project sites and showcase completed developments.

- A supportive and professional team environment.

- The opportunity to contribute creative ideas and help grow the company's brand.

- Career development opportunities as the business continues to grow.

Position Objective

The primary objective of this role is to strengthen the company's brand, increase its online presence, showcase the quality of construction projects and promote achievements and capabilities to existing and prospective clients.

The successful candidate will be expected to take a proactive approach to marketing, consistently identifying opportunities to improve the company's visibility, brand recognition and professional image.

📌 Social Media & Marketing Coordinator (Melbourne)
🏢 Important Group
📍 Melbourne