Connect APAC are proud to be partnering with an extremely impressive and market leading liquor business looking for a Senior Brand Manager to take full end-to-end ownership of a global flagship portfolio. You'll set the strategy, deliver it in market and own the results.

This is a chance to take full ownership of a globally recognised leading portfolio. It's for a senior marketer who is as comfortable with sales performance and return on spend, as with brand building and storytelling.

The Role:
Lead the annual brand planning and business review cycle with senior stakeholders. You'll build the plan, present it and get it approved
Lead the global strategy for Australia, deciding what to adopt, adapt or decline
Protect brand positioning and standards at every consumer and trade touchpoint
Lead flagship brand experiences, and the launch NPD
Own a multi-million dollar A&P; budget, with explicit evidence of return on every major investment
Work with Sales, Finance and Channel Marketing on pricing, range, forecasting and customer programmes
Lead a full agency roster across creative, PR, events,



digital and retail media

What you'll bring:
7 to 10 years in brand marketing, with at least 3 at Brand Manager level or above and full A&P; ownership
Experience building leading brands, ideally in liquor. Backgrounds across other industries will be considered
A robust commercial grounding, ideally in FMCG, with exposure to Australian route to market
A track record of annual planning and business reviews with senior global stakeholders, including adapting global strategy for the local market
Experience leading integrated campaigns across ATL, digital, PR, experiential and CRM

Why this role
You'll be trusted to run a portfolio that consists of some of the most recognised brands globally, reporting into senior leadership
You'll have a real seat at the table
It's a senior role where brand craft and commercial results carry equal weight
Opportunities to progress into more senior roles - this business is expanding

📌 Senior Brand Manager Liquor Sydney (Australia)
🏢 Connect APAC
📍 Australia